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Bots More Prevalent On Video Sites, ComScore Figures Suggest

  • The Drum, Thursday, March 12, 2015 9:08 AM

According to comScore results out today, in the UK, 89% of comScore's MMX top 100 properties offering display advertising have low non-human traffic of below 5%. More than a third (35%) have sections with medium or high non-human traffic of between five and 10% and 10% and 20% of traffic, respectively. However, 64% of the top video sites averaged what comScore has deemed a low rate of non-human traffic, but 29% of featured sections which have medium or high levels of bot-generated traffic.

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