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Facebook 'Like' Values Challenged By MIT Research

In what the MIT Technology Review called “the first systematic investigation into the nature of like farms and how they operate,” researchers found that the likes paid for by companies to boost their Facebook followings are likely to be fake, even the ones that are real aren’t worth much, and there’s no indication that any of them are human. The findings suggest that Facebook might not be an ideal medium for effective advertising, and could have implications for the social network's targeted adverts and promotion sales.

Read the whole story at The Daily Telegraph »

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