- Instacart Reaches Milestone, MRC Accreditation
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Instacart has earned what it believes to be one of the mo ...
- Google Trial Docs Reveal Secrets
Search & Performance Insider, Laurie Sullivan - Wednesday, November 8, 2023
Disclosures in Google's antitrust case as part of the testimony by t ...
- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...
- American Express Looks To Expand Program With Seasonal Offers
Search & Performance Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Search & Performance Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- The Click Count -- Worldwide Email Metrics: Who's Winning And Losing
Email Insider, Ray Schultz - Monday, March 20, 2023
The average global click rate is 3.96%, Sendinblue reports. How are y ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Marketers Finally Make Digital Ads More Relevant, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 15, 2023
CivicScience January data shows consumers believe the digital ads they see a ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Google Rebrands Ad Extensions To Assets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google on Thursday announced it is rebranding ad extensions to assets ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk Buyers
Email Insider, Ray Schultz - Tuesday, July 19, 2022
At-risk customers click and convert at high levels in several verticals, Blueco ...
- Average Order Value For Affiliate Sales Rose 18% In April
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Search & Performance Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Software Suite Covers Email, SMS And Other Channels
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Phonexa is launching three new tools to join four existing ones a ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was abo ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both conte ...