- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Software Suite Covers Email, SMS And Other Channels
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Phonexa is launching three new tools to join four existing ones a ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was abo ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both conte ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike duri ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target wom ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. He ...
- Pandemic Reality Check: Business Leaders, Email Pros Disagree On Recovery, Success
Email Insider, Ray Schultz - Wednesday, December 9, 2020
Most global leaders say marketing budgets will return to normal in 202 ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights in ...
- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds
Email Insider, Ray Schultz - Wednesday, November 11, 2020
Security click-throughs get registered as clicks -- on a massive scale, sa ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Cloud Conventions Integrates Convey's Email Tool
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Conduct Campaign supports a variety of email formats, including reminders and newsletter ...
- KERV, 'Forbes' Launch Shoppable Video For Advertisers
Publishers Daily, Sara Guaglione - Tuesday, July 21, 2020
Forbes is creating branded and shoppable content on its site. ...
- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshi ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Email Volume And Engagement Grew In March And April, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, May 13, 2020
There were more sends -- and a higher ratio of clicks-to-sends ...
- Happy Mother's Day Data -- What's Different This Year?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance ...
- Verizon Media Launches Tool To Help Brands Send Emails When Consumers Are Engaged In Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
View Time Optimization "takes the guesswork" out of the existing service Se ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Study: Images On Facebook's Sponsored Posts Affect CTR
Publishers Daily, Sara Guaglione - Friday, December 20, 2019
ProPublica looked at how different headlines and images can attract people fr ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...