- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds
Email Insider, Ray Schultz - Wednesday, November 11, 2020
Security click-throughs get registered as clicks -- on a massive scale, sa ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Cloud Conventions Integrates Convey's Email Tool
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Conduct Campaign supports a variety of email formats, including reminders and newsletter ...
- KERV, 'Forbes' Launch Shoppable Video For Advertisers
Publishers Daily, Sara Guaglione - Tuesday, July 21, 2020
Forbes is creating branded and shoppable content on its site. ...
- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshi ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Email Volume And Engagement Grew In March And April, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, May 13, 2020
There were more sends -- and a higher ratio of clicks-to-sends ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Inside Performance, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance ...
- Verizon Media Launches Tool To Help Brands Send Emails When Consumers Are Engaged In Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
View Time Optimization "takes the guesswork" out of the existing service Se ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Inside Performance, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Study: Images On Facebook's Sponsored Posts Affect CTR
Publishers Daily, Sara Guaglione - Friday, December 20, 2019
ProPublica looked at how different headlines and images can attract people fr ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Inside Performance, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- Second-Quarter Drift: Email Opens And Clicks Fell Slightly, Epsilon Reports
Email Insider, Ray Schultz - Wednesday, October 16, 2019
Email volume rose by 4.3% over that of Q2, perhaps causing t ...
- Email Open And Click Rates Jump In UK: DMA
Around the Net in Email, Ray Schultz - Thursday, October 3, 2019
Email open rates have increased to an average 20.8%, compared to 17. ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- U.K. Just OK: Open Rates Are High, Click Rates Below Average
Email Insider, Ray Schultz - Tuesday, September 3, 2019
Monday is the best day to send email and Saturday is t ...
- Data Suggests 94% Of Searches Send People To Alphabet Properties
Inside Performance, Laurie Sullivan - Wednesday, August 14, 2019
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...
- GDPR=Better Email Deliverability In Legal And Pro Service Sectors
Email Insider, Ray Schultz - Friday, June 28, 2019
Email delivery rates have risen in Europe and North America in mo ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through Rates
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
Yotpo's platform allows content snippets to be placed in email, the compa ...
- News Corp's 'Herald Sun' Offers Reporters Cash For Clicks
Publishing Insider, - Tuesday, June 25, 2019
The financial incentives include cash payments of $10 to $50, possibly addi ...
- 10 Ways To Improve Your Click-Through Rate
Around the Net in Email, Ray Schultz - Monday, June 24, 2019
Consumers receive dozens — or hundreds — of marketing emails per da ...
- How Do You Rate? Email Performance Benchmarks By Industry
Email Insider, Ray Schultz - Friday, June 21, 2019
Campaign Monitor reports average open and click-through rates for several industries. ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...
- Click-Through Rates Of Video In-App Ads Soar
Digital News Daily, Gavin O'Malley - Wednesday, May 22, 2019
Average click-through rates for video in-app ads are now more than sev ...
- The Click Generation: Teens More Likely To Accept Email Ads
Email Insider, Ray Schultz - Thursday, February 21, 2019
A PowerInbox study shows that most teens will click through to ...
- Google Ads Brings Click-Share Metrics To Search Campaigns
Inside Performance, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...
- People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
People click on paid-search ads for many reasons, but are usually looki ...
- Microsoft Bing Suggests Child Porn, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 10, 2019
Microsoft's Bing search engine served child pornography and suggested additional search ter ...