- Click-Through Rates Of Video In-App Ads Soar
Digital News Daily, Gavin O'Malley - Wednesday, May 22, 2019
Average click-through rates for video in-app ads are now more than sev ...
- The Click Generation: Teens More Likely To Accept Email Ads
Email Insider, Ray Schultz - Thursday, February 21, 2019
A PowerInbox study shows that most teens will click through to ...
- Google Ads Brings Click-Share Metrics To Search Campaigns
Search & Performance Insider, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...
- People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
People click on paid-search ads for many reasons, but are usually looki ...
- Microsoft Bing Suggests Child Porn, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 10, 2019
Microsoft's Bing search engine served child pornography and suggested additional search ter ...
- Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018
Search & Performance Insider, Laurie Sullivan - Friday, December 28, 2018
Affiliate marketers did well in the third quarter of 2018, increasing reven ...
- Carhartt, Invaluable Claim Email Click-Through Improvement Using Personalization Tools
Email Marketing Daily, Ray Schultz - Thursday, December 20, 2018
Carhartt is sending personalized emails in an effort to replicate the in-sto ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
Google on Wednesday announced a metric that enables marketers to measure h ...
- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions th ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Did GDPR Just Give Email Engagement A Boost?
London Blog, Sean Hargrave - Tuesday, July 10, 2018
It's not the whole story -- but refining lists has pushed op ...
- Adthena Finds Way For Brands To Compare Campaigns With Competitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
The dashboard allows advertisers to benchmark themselves vs. competitors in impression shar ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Digital News Daily, Laurie Sullivan - Tuesday, June 5, 2018
View-through rates (VTRs) for native video ads remain high in the fir ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Google Changes Click Measurement In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 8, 2018
AdWords now allows advertisers to enable parallel tracking, which helps load landi ...
- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
AI & IoT Daily, Chuck Martin - Wednesday, February 28, 2018
Across metrics including click-through rates, viewability and video completion, 360-degree VR a ...
- Google Search Removes 'View Image,' Sets Precedent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 19, 2018
Removing the option to preview an image without visiting the site th ...
- Data Shows Tablets Driving Highest Click-Through Rates
Digital News Daily, Laurie Sullivan - Wednesday, December 20, 2017
Data released from Drawbridge on Wednesday suggests that small screens are o ...
- Pinterest Now Offers 5,000 Interest Categories
Digital News Daily, Gavin O'Malley - Thursday, September 21, 2017
With the expanded targeting options, some advertisers are seeing increases in click-throu ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- GDPR Will Confirm Email Marketing As King Of ROI
London Blog, Sean Hargrave - Friday, August 25, 2017
Engagement has slipped a little, but repermissioning lists to focus on interest ...
- ROI Means Email Beats Social And Paid Search Every Time
EuroMail, Sean Hargrave - Wednesday, June 21, 2017
Email marketing has an ROI four times higher than social and pa ...
- Email Open And Click-Through Rates Show Huge Growth
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, May 17, 2017
"The Drum" has encouraging news from email marketers this morning. Open rat ...
- Google Makes Changes To Quality Score Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
Google has made it possible for marketers to assess keywords, ads a ...
- The Poison Pen: Email Subject Lines To Avoid
The Email Edge, Ray Schultz - Wednesday, May 17, 2017
Killer email subject lines that can depress your open rates -- a ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Kinetic Research Shows Moving Email Performs The Best
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 24, 2017
Kinetic emails are the way forward for boosting engagement, according to BizRepor ...
- Email Is Mobile, So Moving, Tactile Campaigns Are The Latest Instant Hit
EuroMail, Sean Hargrave - Friday, March 24, 2017
Kinetic emails are already proving that moving emails can boost open rat ...
- 3 Really Simple Research Takeaways To Boost Email Engagement
EuroMail, Sean Hargrave - Friday, March 3, 2017
As consumers become more discerning, less really is more, and in ca ...