- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
AI & IoT Daily, Chuck Martin - Wednesday, February 28, 2018
Across metrics including click-through rates, viewability and video completion, 360-degree VR a ...
- Google Search Removes 'View Image,' Sets Precedent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 19, 2018
Removing the option to preview an image without visiting the site th ...
- Data Shows Tablets Driving Highest Click-Through Rates
Digital News Daily, Laurie Sullivan - Wednesday, December 20, 2017
Data released from Drawbridge on Wednesday suggests that small screens are o ...
- Pinterest Now Offers 5,000 Interest Categories
Digital News Daily, Gavin O'Malley - Thursday, September 21, 2017
With the expanded targeting options, some advertisers are seeing increases in click-throu ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- GDPR Will Confirm Email Marketing As King Of ROI
London Blog, Sean Hargrave - Friday, August 25, 2017
Engagement has slipped a little, but repermissioning lists to focus on interest ...
- ROI Means Email Beats Social And Paid Search Every Time
EuroMail, Sean Hargrave - Wednesday, June 21, 2017
Email marketing has an ROI four times higher than social and pa ...
- Email Open And Click-Through Rates Show Huge Growth
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, May 17, 2017
"The Drum" has encouraging news from email marketers this morning. Open rat ...
- Google Makes Changes To Quality Score Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
Google has made it possible for marketers to assess keywords, ads a ...
- The Poison Pen: Email Subject Lines To Avoid
The Email Edge, Ray Schultz - Wednesday, May 17, 2017
Killer email subject lines that can depress your open rates -- a ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Kinetic Research Shows Moving Email Performs The Best
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 24, 2017
Kinetic emails are the way forward for boosting engagement, according to BizRepor ...
- Email Is Mobile, So Moving, Tactile Campaigns Are The Latest Instant Hit
EuroMail, Sean Hargrave - Friday, March 24, 2017
Kinetic emails are already proving that moving emails can boost open rat ...
- 3 Really Simple Research Takeaways To Boost Email Engagement
EuroMail, Sean Hargrave - Friday, March 3, 2017
As consumers become more discerning, less really is more, and in ca ...
- FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
EuroMail, Sean Hargrave - Monday, February 20, 2017
Fear Of Missing Out is a prime driver in email interaction, ...
- Is Video The Missing Email Marketing Link To 50% More Click-Throughs?
EuroMail, Sean Hargrave - Wednesday, February 1, 2017
Video will play a bigger role in email marketing this week, exper ...
- Video Email Marketing Delivering 50% More Click-Throughs
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 30, 2017
Email marketing has traditionally consisted of written content -- after all, it ...
- Snapchat Tells Its Partners To Clean Up Their Acts
VidBlog, P.J. Bednarski - Monday, January 23, 2017
Snapchat says it is now barring publishers in its Discover section fr ...
- Email Is In 'Rude Health' But Needs Personalisation To Pick Up Click-Through Rates
EuroMail, Sean Hargrave - Friday, January 20, 2017
The DMA has announced that email is in rude health, and that ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- The Stats Are In -- Time To Up Your Email Game And Sell More, Or Do Nothing And Be Ignored
EuroMail, Sean Hargrave - Monday, December 19, 2016
The reward is that the top players are seeing a rise ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- I Clicked On Clickbait. You Won't Believe What Happened Next.
VidBlog, P.J. Bednarski - Thursday, December 1, 2016
If Websites have a credibility problem, it's not a sudden development. Clickba ...
- Polling Can Double Email Engagement Rates
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 25, 2016
Higher engagement = lifts in click-through rates, read rates and higher overa ...
- First Mobile-First Christmas Beckons For Email Marketing
EuroMail, Sean Hargrave - Friday, November 18, 2016
In the third quarter we were on the verge of half ...
- Bidtellect's Q3 Native Report Finds Engagement Key To Success
Native Insider, Tobi Elkin - Wednesday, November 16, 2016
In its Quarterly Native Report, Bidtellect found that click-through rates were 20 ...
- UK Leads EU In Personalisation And Open Rates, So Will GDPR Bite Harder On EU List Size?
EuroMail, Sean Hargrave - Wednesday, October 26, 2016
The UK leads the rest of Europe in open rates, doubtless becau ...
- Global Social Media Trends
Research Brief, Jack Loechner - Friday, September 23, 2016
In the e-commerce industry, Germany has the highest Facebook CTR (Click Throu ...
- Researchers Find Long Subject Lines Get The Most Clicks
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 19, 2016
MailerMailer recently released a report analysing 49,000 email campaigns comprised of almo ...