- FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
EuroMail, Sean Hargrave - Monday, February 20, 2017
Fear Of Missing Out is a prime driver in email interaction, ...
- Is Video The Missing Email Marketing Link To 50% More Click-Throughs?
EuroMail, Sean Hargrave - Wednesday, February 1, 2017
Video will play a bigger role in email marketing this week, exper ...
- Video Email Marketing Delivering 50% More Click-Throughs
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 30, 2017
Email marketing has traditionally consisted of written content -- after all, it ...
- Snapchat Tells Its Partners To Clean Up Their Acts
VidBlog, P.J. Bednarski - Monday, January 23, 2017
Snapchat says it is now barring publishers in its Discover section fr ...
- Email Is In 'Rude Health' But Needs Personalisation To Pick Up Click-Through Rates
EuroMail, Sean Hargrave - Friday, January 20, 2017
The DMA has announced that email is in rude health, and that ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- The Stats Are In -- Time To Up Your Email Game And Sell More, Or Do Nothing And Be Ignored
EuroMail, Sean Hargrave - Monday, December 19, 2016
The reward is that the top players are seeing a rise ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- I Clicked On Clickbait. You Won't Believe What Happened Next.
VidBlog, P.J. Bednarski - Thursday, December 1, 2016
If Websites have a credibility problem, it's not a sudden development. Clickba ...
- Polling Can Double Email Engagement Rates
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 25, 2016
Higher engagement = lifts in click-through rates, read rates and higher overa ...
- First Mobile-First Christmas Beckons For Email Marketing
EuroMail, Sean Hargrave - Friday, November 18, 2016
In the third quarter we were on the verge of half ...
- Bidtellect's Q3 Native Report Finds Engagement Key To Success
Native Insider, Tobi Elkin - Wednesday, November 16, 2016
In its Quarterly Native Report, Bidtellect found that click-through rates were 20 ...
- UK Leads EU In Personalisation And Open Rates, So Will GDPR Bite Harder On EU List Size?
EuroMail, Sean Hargrave - Wednesday, October 26, 2016
The UK leads the rest of Europe in open rates, doubtless becau ...
- Global Social Media Trends
Research Brief, Jack Loechner - Friday, September 23, 2016
In the e-commerce industry, Germany has the highest Facebook CTR (Click Throu ...
- Researchers Find Long Subject Lines Get The Most Clicks
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 19, 2016
MailerMailer recently released a report analysing 49,000 email campaigns comprised of almo ...
- Are Your Subject Lines Too Simple?
EuroMail, Sean Hargrave - Friday, August 12, 2016
Turns out it's OK to be complex. Researchers found that open a ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- 'Economist' Utilizes New Tech To Up Engagement Stats
Publishers Daily, Sara Guaglione - Thursday, July 28, 2016
Based on over a year's worth of data, 'The Economist' saw ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning Now
EuroMail, Sean Hargrave - Wednesday, June 22, 2016
Cleaning lists will improve open and click-through rates, and in two yea ...
- The Best Retailers Will Combine Bricks and Clicks
Research Brief, Jack Loechner - Tuesday, June 7, 2016
Pioneering research into the new economics of multisided platforms, presents a pap ...
- Brits Nearly A Tenth Less Likely To Click On Ads Than Americans
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Digital advertisers are finding it more difficult to reach Internet users ...
- Re-Engage Dormant Subscribers
Research Brief, Jack Loechner - Wednesday, March 23, 2016
According to ReachMail, since investing in acquisition of new customers is s ...
- UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
Email Marketing Daily, Jess Nelson - Thursday, March 17, 2016
Average email clicks and opens improved year-over-year in the United Kingdom, accordi ...
- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- The DNA Of A Call Through Clicks
SearchBlog, Laurie Sullivan - Monday, February 29, 2016
Conversations used as quality signals to better optimize paid-search advertising have beco ...
- Geico's New Ads: Still Unskippable Amid The Unwatchable
VidBlog, P.J. Bednarski - Monday, February 29, 2016
Geico's "Unskippable" campaign has been updated with an equally clever "Fast Forwar ...
- German Facebook Ad Viewers Are Patient
Around the Net in Video, P.J. Bednarski - Friday, February 26, 2016
According to Facebook data, 51% of German Facebook viewers will watch ...
- The Myth About Clicks, Mobile And Desktop
MediaDailyNews, Laurie Sullivan - Tuesday, February 23, 2016
Advertisers looking for consumers to make a purchase, visit their stores, ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
Mobile Insider, Ben Frederick - Thursday, February 18, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Mobile's Direct Link With Consumers Requires Change
SearchBlog, Laurie Sullivan - Thursday, February 18, 2016
For all the remarkable progress that Google, Bing -- and yes, ev ...