- Are Your Subject Lines Too Simple?
EuroMail, Sean Hargrave - Friday, August 12, 2016
Turns out it's OK to be complex. Researchers found that open a ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- 'Economist' Utilizes New Tech To Up Engagement Stats
Publishers Daily, Sara Guaglione - Thursday, July 28, 2016
Based on over a year's worth of data, 'The Economist' saw ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning Now
EuroMail, Sean Hargrave - Wednesday, June 22, 2016
Cleaning lists will improve open and click-through rates, and in two yea ...
- The Best Retailers Will Combine Bricks and Clicks
Research Brief, Jack Loechner - Tuesday, June 7, 2016
Pioneering research into the new economics of multisided platforms, presents a pap ...
- Brits Nearly A Tenth Less Likely To Click On Ads Than Americans
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Digital advertisers are finding it more difficult to reach Internet users ...
- Re-Engage Dormant Subscribers
Research Brief, Jack Loechner - Wednesday, March 23, 2016
According to ReachMail, since investing in acquisition of new customers is s ...
- UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
Email Marketing Daily, Jess Nelson - Thursday, March 17, 2016
Average email clicks and opens improved year-over-year in the United Kingdom, accordi ...
- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- The DNA Of A Call Through Clicks
SearchBlog, Laurie Sullivan - Monday, February 29, 2016
Conversations used as quality signals to better optimize paid-search advertising have beco ...
- Geico's New Ads: Still Unskippable Amid The Unwatchable
VidBlog, P.J. Bednarski - Monday, February 29, 2016
Geico's "Unskippable" campaign has been updated with an equally clever "Fast Forwar ...
- German Facebook Ad Viewers Are Patient
Around the Net in Video, P.J. Bednarski - Friday, February 26, 2016
According to Facebook data, 51% of German Facebook viewers will watch ...
- The Myth About Clicks, Mobile And Desktop
MediaDailyNews, Laurie Sullivan - Tuesday, February 23, 2016
Advertisers looking for consumers to make a purchase, visit their stores, ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
Mobile Insider, Ben Frederick - Thursday, February 18, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Mobile's Direct Link With Consumers Requires Change
SearchBlog, Laurie Sullivan - Thursday, February 18, 2016
For all the remarkable progress that Google, Bing -- and yes, ev ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
MoBlog, Ben Frederick - Thursday, February 4, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Mobile Email Closes Gap With Desktop In Click-to-Open Revenue
Mobile Marketing Daily, Ben Frederick - Thursday, December 31, 2015
Smartphones proved to be a valuable source of revenue for email markete ...
- Click-Throughs, Impressions Dying Metrics For Some Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 31, 2015
The page view, similar to the click-through, was once the key way th ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- Amazon Top Research Holiday Gift Destination For U.S. Consumers
SearchBlog, Laurie Sullivan - Tuesday, December 15, 2015
Amazon also led in text ad clicks for keyword groups running ...
- Mobile Now Primary Ad Device
Research Brief, Jack Loechner - Thursday, November 26, 2015
Mobile device usage went up once again, across the board. And, fr ...
- Traffic Quality Crackdown Kicks Off Record Price Rise
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
More news on the AppNexus debacle. The Drum reports that the compa ...
- 'South Park' Takes On Native Ads
Around the Net in Video, P.J. Bednarski - Friday, November 20, 2015
Wednesday's episode also packed in commentary on ad-blocking. Covering clickbait, native advertisin ...
- Opt-in Email Boosts Engagement, Lead Generation, And Acquisition
Research Brief, Jack Loechner - Tuesday, October 27, 2015
91% of respondents consider their email marketing somewhat or very successful ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Shorter Subject Lines Up Engagement
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Shorter subject lines directly correlate to an increase in open rates, accordi ...
- Google Dominates Search, Struggles in Display Targeting Against Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
As Google and Facebook jockey to become the frontrunner in display ...
- Phrasee Launches Email Subject Line Optimization Software
Email Marketing Daily, Jess Nelson - Thursday, September 24, 2015
Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketi ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don ...