- Click-to-Call Commerce: $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, August 5, 2015
While consumers use their smartphones to do many things, they still u ...
- Click To Call $2 Trillion By 2019? Difficult To Swallow
SearchBlog, Laurie Sullivan - Friday, July 31, 2015
Phone calls from a mobile device will soon drive the majority ...
- Oslo Named Most Expensive City For Facebook Advertising, London Placed Ninth
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Oslo is the most expensive European city to buy Facebook advertising, accordi ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbere ...
- Fake Clicks And Likes Investigated By The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
British companies are being offered deals to inflate their Web site traff ...
- Google Automatically Blocks Ad Clicks To Save Brands Money
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
Search marketers cringe at the thought of paying hundreds of dollars f ...
- Mobile Email Revenue Up 12%; Smartphones Account For Half
Research Brief, Jack Loechner - Tuesday, June 16, 2015
According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobi ...
- Facebook Considers User Time, Tweaks Algorithm For News Stories
Social Media & Marketing Daily, Gavin O'Malley - Monday, June 15, 2015
Continuing to fiddle with its News Feed, Facebook will now factor t ...
- Click-Through Doesn't Cut It, Brand Marketers Shout
VidBlog, P.J. Bednarski - Thursday, June 4, 2015
A new survey of 1,000 brand marketer in the U.S. and U. ...
- 'Financial Times' Introduces Ad Rates By The Hour
Data and Targeting Insider, Steve Smith - Monday, May 18, 2015
For the umpteenth time in 20 years, a major publisher is tryi ...
- My Binge-Clicking Experiment Reveals The Web Is Too Targeted
Online Spin, Cory Treffiletti - Wednesday, May 13, 2015
I experimented to see what would happen if I started "binge-clicking" ...
- Google Slows Click Growth, Impressions Decline
SearchBlog, Laurie Sullivan - Wednesday, April 22, 2015
One hospitality brand described behavioral changes based on more consumers using the ...
- Facebook's WCA Crushing FBX In Click-Through Rates
RTBlog, Tyler Loechner - Thursday, April 2, 2015
Facebook recently removed over a dozen companies from its official Facebook Exchan ...
- Aiming For 70% Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone
RTBlog, Tyler Loechner - Thursday, April 2, 2015
Last year, the IAB (Interactive Advertising Bureau) suggested that marketers aim f ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
SearchBlog, Laurie Sullivan - Monday, March 23, 2015
BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobi ...
- Social Should Be Measured, Not Counted
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
A set of guidelines has been published to inform brands how ...
- Google Reports Clicks, Cost Per Clicks On Ads Fall In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 29, 2015
Google reported Q4 2014 earnings Thursday. Its overall search business held i ...
- It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "T ...
- Triggered Email Improves Click And Purchase On Mobile
Research Brief, Jack Loechner - Tuesday, January 20, 2015
According to the Epsilon Q3 2014 Email Trends And Benchmarks report, mobi ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Facebook Upbeat About Video Success
Social Media & Marketing Daily, Gavin O'Malley - Thursday, January 8, 2015
Without addressing reports of a forthcoming YouTube-like video hub, Facebook is openi ...
- NYTimes Creating "Audience Development Network"
Around the Net In Media, Gavin O'Malley - Tuesday, January 6, 2015
Sure to disquiet journalism purists, The New York Times is creating ...
- Facebook Redesigns Video Features
Online Media Daily, Gavin O'Malley - Friday, December 26, 2014
Positioning itself more as a video hub on par with YouTube, Facebo ...
- Marketing Trends And Resolutions
Research Brief, Jack Loechner - Monday, December 15, 2014
According to the Campaigner Marketing Trends Survey detailing key industry insights a ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- "First Position" Ads Dominate Click Throughs
Research Brief, Jack Loechner - Thursday, October 9, 2014
According to data analysis from MarinSoftware, smartphone click-through rates have been trumpi ...
- How Many Clicks Does Your Web Site Get From Search Engines
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 1, 2014
Sometimes traffic from search engines don't make the big difference in click-through rat ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...