- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with ...
- Google Granted 5 Search-Related Patents, One Describes Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 3, 2014
Google inventors have received five search-related patents this week from the U. ...
- Ads Still Catching Up With Attention Devoted To Apps
MoBlog, Mark Walsh - Friday, August 22, 2014
The comScore report released yesterday on mobile app use only underscored th ...
- Why Clickhole Doesn't Quite Cut It
Around the Net in Video, P.J. Bednarski - Thursday, August 14, 2014
The Onion's parody of clickbait sites, especially BuzzFeed, falls a little fla ...
- An Open Letter To The Author Of An Open Letter To John Oliver
Garfield at Large, Bob Garfield - Monday, August 11, 2014
In your attempted takedown of HBO's John Oliver for his very fun ...
- Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
Search & Performance Marketing Daily, Jonathan Kagan - Tuesday, July 8, 2014
Most clients are not aware of the tedious, complex planning process requir ...
- How To Increase Paid-Search Conversions Without Raising Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
Data targeting, ad extensions, great content and diversifying traffic sources are so ...
- Criteo Cites Higher Click Rates In Mobile Than PC
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
In its first-quarter financial report, retargeting platform Criteo revealed that mobile account ...
- AdRoll Opens Up Mobile Ad Retargeting On Facebook
Mobile Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Earlier this year, Retargeting platform AdRoll introduced the ability for marketers ...
- Consider 47% CTR Lift From Search Refinements
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Longer search engine queries are growing in popularity as consumers realize th ...
- Facebook CTRs Rise 20%, Ad Impressions Soar 41%
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 22, 2014
While user growth remains a real concern, Facebook appears to be perfecti ...
- EU Clicks Happen On Weekends, Purchases On Weekdays
RTBlog, Tyler Loechner - Wednesday, April 16, 2014
If you are running a campaign with click-through rate as your N ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- Latinum Connects Major Brands With Hispanics Through Mobile App
Mobile Marketing Daily, Laurie Sullivan - Thursday, March 13, 2014
Mobile app makers often talk about connecting with a specific audience. Latin ...
- RTB Ads Lead To Twice As Many Click-Throughs Overseas
Real-Time Daily, Tyler Loechner - Friday, March 7, 2014
Overseas, Russia touts the highest click-through rate for ads served via real-ti ...
- Email To Go
Research Brief, Jack Loechner - Thursday, March 6, 2014
According to a new study from Yesmail Interactive, the proportion of consume ...
- Local Search Call Tracking Sees Triple-Digit Growth
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 6, 2014
Click-to-call or calls made from online ads continue to rise. One compa ...
- How To Use Undervalued Search Methods That Gain Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 28, 2014
Search engine results page influence, site engagement, phone and chat content, soci ...
- StarGreetz Personalizes Video Messages For Major Marketers
MediaDailyNews, Wayne Friedman - Thursday, February 6, 2014
With media becoming more plentiful -- and fractionalized -- many believe mo ...
- Medialets Gets MRC Accreditation For Mobile Impressions, Clicks
Mobile Marketing Daily, Mark Walsh - Wednesday, February 5, 2014
A lack of reliable reporting and measurement has long been cited ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- Retail and Electronics Lead Mobile Ad Performance
MoBlog, Steve Smith - Thursday, December 19, 2013
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offe ...
- What Click Rates, Price Might Be Telling Us
RTBlog, Tyler Loechner - Friday, December 6, 2013
How much better are above the fold impressions than below the fol ...
- Choose Your Words Wisely
Research Brief, Jack Loechner - Monday, November 25, 2013
A recent study by MailChimp, is prefaced by saying that people quick ...
- Twitter Helps DK Publishing Find Niche Audiences
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Twitter's IPO put the company on edge after the S-1 filing reveal ...
- Batch And Blast Email Leaves Half In The Box
Research Brief, Jack Loechner - Monday, October 14, 2013
According to the Epsilon and Email Institute Q2 2013 North America Ema ...
- Search Spend Rises, Ups Click Volume, CTR
Online Media Daily, Laurie Sullivan - Thursday, October 10, 2013
U.S. marketers spent 10% more on search campaigns during the third quart ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Video Ads See Higher CTR In Mobile
Online Media Daily, Mark Walsh - Wednesday, September 4, 2013
People are more likely to click on ads while watching video ...
- Google PLA Impressions Outpace Text Ads
Online Media Daily, Laurie Sullivan - Monday, August 26, 2013
The share of product listing ad (PLA) impressions compared with standard te ...