- Fashion Brands Coastal; Online Shoppers Rural
Research Brief, Jack Loechner - Thursday, July 25, 2013
With U.S. e-commerce sales now topping $200 billion annually, digital marketers a ...
- How Important Are Keywords Like "Foo?"
Research Brief, Jack Loechner - Wednesday, July 10, 2013
According to the Adestra study and email subject line analysis report, looki ...
- JumpStart Enters Local-Mobile Deal With Dealer.com
Online Media Daily, Laurie Sullivan - Tuesday, July 9, 2013
Hearst-owned Jumpstart Automotive Group is working on a plan to serve custo ...
- FBX Ads In News Feed Deliver Significantly Higher CTR
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
Facebook Exchange (FBX) retargeting ads that appear within the News Feed h ...
- Duplicate Search Results Less Effective
SearchBlog, Laurie Sullivan - Friday, June 28, 2013
Analyzing search logs from two different commercial search engines, Microsoft researchers fou ...
- Kiip Debuts Self-Serve Option For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 18, 2013
Mobile rewards network Kiip has added a self-serve option for advertisers aim ...
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
Online Media Daily, Mark Walsh - Friday, May 17, 2013
The practice of conquesting -- running advertising for a brand or produ ...
- Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech
Real-Time Daily, Tyler Loechner - Monday, May 20, 2013
While real-time in mobile hasn't seen the explosive growth online has, t ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR
Online Media Daily, Laurie Sullivan - Friday, April 26, 2013
Google gained Media Rating Council accreditation for its viewability measurement solution, Acti ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- Facebook Asks 9th Circuit To Rule Against Pay-Per-Click Marketers
Online Media Daily, Wendy Davis - Tuesday, March 19, 2013
Facebook is asking an appeals court to uphold a ruling against t ...
- Banner Blindness: 60% Can't Remember The Last Display Ad They Saw
Online Media Daily, Laurie Sullivan - Monday, March 18, 2013
After being asked to recall the last display ad they saw, on ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Shopzilla Launches Aisle A, Audience-Targeting Division
Online Media Daily, Gavin O'Malley - Tuesday, February 19, 2013
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- CTRs Higher In Search, Targeted Ads
Online Media Daily, Gavin O'Malley - Thursday, February 7, 2013
As far as Twitter advertising goes, Promoted Tweets that appear in respon ...
- Facebook Page Post Ads Outperform Standard Display
Online Media Daily, Mark Walsh - Monday, January 28, 2013
Back in August, Facebook began testing its page post ad unit ...
- Search: Higher Budgets Proving Better ROI
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Online sales revenue driven by paid search in the U.S. rose 2 ...
- Related Article Links Are Most Important For "More Information"
Research Brief, Jack Loechner - Monday, November 19, 2012
According to a new study by nRelate, conducted by Harris Interactive, Behavi ...
- A View of Clicks And Conversions
Research Brief, Jack Loechner - Wednesday, November 14, 2012
According to an extensive study of the economics of the Google AdWor ...
- Timing and Time Zone Segmentation Optimizes Retail EMailing
Research Brief, Jack Loechner - Friday, October 26, 2012
According to GetResponse findings released in October 2012, opt-in newsletters and emai ...
- Study: Brands Get Big Uptick By Using Facebook Ads
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Facebook's shares shot up Wednesday after it released third-quarter results showing t ...
- Paid Search Trends
Research Brief, Jack Loechner - Thursday, October 25, 2012
According to a new study by Kenshoo, "Global Search Advertising Trends," pa ...
- Adobe Predicts Rising Mobile CPCs
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Google's downward sliding cost per click last quarter, caused by an increa ...
- Clothing, Consumer Electronics Draw Mobile Shoppers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Clothing might not seem the likeliest product category when it comes ...
- AdWords Too Rich For Small Businesses' Blood
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 18, 2012
Year-over-year, Google saw a 42% increase in paid clicks during the seco ...
- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- Email Volume, Open Rates Rise (Click Rates Continue Slide)
Online Media Daily, Joe Mandese - Thursday, August 30, 2012
Both email volume (+10%) and open rates (+1.5%) increased during the seco ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- Targeting Data Boosts Mobile CTR
Online Media Daily, Mark Walsh - Wednesday, August 8, 2012
In its latest monthly metrics report, mobile ad network Jumptap suggests campaig ...