- Email: Open Rates Down, CTR Trend Up
Online Media Daily, Gavin O'Malley - Monday, July 23, 2012
Unfortunately for email marketers, open rates continue to trend down from ...
- Is Clickthrough Rate Still A Good Measure For Success?
Performance Marketing Insider, Ryan DeShazer - Tuesday, July 10, 2012
My good friend Jason Falls posted on LinkedIn last week, in respon ...
- The Truth About Click-Through Rates In Video Ads
VidBlog, Daisy Whitney - Thursday, July 5, 2012
Online video ad network AdExcite is betting interstitial video ads are mo ...
- Email Open Rates Up; Still Cost Effective Communicator
Research Brief, Jack Loechner - Monday, June 25, 2012
According to a new report from Epsilon and the Direct Marketing Association ...
- Uncommon Sense: Love The Click
MediaDailyNews, Jeff Einstein - Thursday, June 14, 2012
The smear campaign launched against the defenseless click borders on scandalous. ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Online Video Completion Rates Can Boost Interaction with Brand, Study Finds
VidBlog, Daisy Whitney - Thursday, March 29, 2012
Click-through rate is a dirty phrase. But yet, it is a metr ...
- Jumptap: Android, Apps Up Traffic Rates
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
Thanks to the proliferation of Android-powered smartphones, however, the Google platform strengthen ...
- Facebook CPMs Rising, Click-Throughs Too
Online Media Daily, Mark Walsh - Monday, January 16, 2012
The cost of advertising on Facebook keeps climbing. Average CPM rates increas ...
- 2012: Rise Of Metrics, End Of Click-Through Rates
Online Media Daily, Laurie Sullivan - Monday, January 2, 2012
Metrics and measurement will become a major tool in 2012 for advertise ...
- Deals Platform Spotzot Lands $2.2 Million
Online Media Daily, Mark Walsh - Thursday, November 17, 2011
Spotzot, which powers deals and coupons on mobile shopping apps, such ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- UX And The Click Threw
Show Daily, Joe Mandese - Monday, November 7, 2011
Peter Minnium, Head of Digital Brand Initiatives, IAB, got the next OM ...
- Rich Media On Mobile Ads Bumps CTR Significantly
Research Brief, Jack Loechner - Monday, October 31, 2011
According to Jumptap, in its MobileSTAT Report for the month of Septembe ...
- Google Adds Shopping Click Metrics
Online Media Daily, Laurie Sullivan - Thursday, September 8, 2011
Google added a feature that lets marketers see the number of clic ...
- Social Site Elders Click Through More
Research Brief, Jack Loechner - Friday, September 9, 2011
SocialCode, reporting on a new Facebook advertising research study, examining over fo ...
- RIP Last Click: Why Last Click is Dead (Or Should Be)
Online Media Daily, Richard Frankel - Wednesday, August 24, 2011
The damage of misplaced attribution doesn't just fail to give credit whe ...
- Seeing Ad First Increases Action Odds Sevenfold
Research Brief, Jack Loechner - Thursday, August 4, 2011
A new study by Casale Media, based on their analysis of near ...
- Study: Google Overestimated Its Economic Impact
Online Media Daily, Laurie Sullivan - Wednesday, July 27, 2011
"Grossly exaggerated" is how independent analysis describes Google's 2009 and 2010 Econom ...
- SEO Behavior: Click-Through Rates Drop Per Search
Online Media Daily, Laurie Sullivan - Monday, July 25, 2011
Studying user behavior through click-through rates highlights the importance of ranking amo ...
- Location3, wireWAX Partner On Clickable Video
Online Media Daily, - Tuesday, May 31, 2011
wireWAX, which recently entered the clickable video field, has added the abili ...
- Click-Through Metrics Come Under Fire
Online Media Daily, Gavin O'Malley - Monday, April 25, 2011
While marketers continue to rely on click-through rates as a primary measu ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Virgin Atlantic Takes To Sky With Best-Click Attribution
Online Media Daily, Laurie Sullivan - Thursday, March 10, 2011
Virgin Atlantic is creating a "best-click attribution model" to better manage onli ...
- I Love Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 9, 2011
I love click rates! I bet that got your attention, didn't i ...
- Marketing Email Open, Click-Through Rates Remain Steady: Epsilon
Online Media Daily, Gavin O'Malley - Thursday, December 9, 2010
Amid a rapidly changing digital landscape, marketing email open-rates have now remain ...
- Permissions-Based Email Continues To Grow, But Click-Through Rates On Decline
Online Media Daily, Wayne Friedman - Wednesday, December 8, 2010
Although research suggests email is the preferred method of consumer communications wi ...
- Holidays Drive Mobile Ad Interaction
Online Media Daily, Mark Walsh - Tuesday, November 30, 2010
Mobile advertisers saw a bump in ad interaction rates during the Thanksgivi ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...