- Click-Through Ad Rates Level Off
Online Media Daily, Laurie Sullivan - Thursday, November 18, 2010
The debate over whether click-through rates capture the full influence of onli ...
- Microsoft Releases Path-To-Conversion Reports
Online Media Daily, Laurie Sullivan - Thursday, November 18, 2010
Microsoft recently released two reports that help advertisers focus on moving pa ...
- Finding Clicks In Call Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, September 8, 2010
Small-and-medium size local businesses sometimes get the short end of the stic ...
- Uncovering Valuable Insights With Google's Bid Simulator
Online Media Daily, Jeff Licciardi - Monday, May 24, 2010
Marketers constantly look for ways to increase visibility into keyword performance ...
- Google Shares Revenue From Mobile Search, Not Apps
Online Media Daily, Laurie Sullivan - Friday, March 26, 2010
Android device shipments in North America will rise 163.9% to 12.3 milli ...
- Improving Marketing ROI: Towards a More Equitable Conversion Attribution Model
Online Media Daily, Dan Eggleston - Wednesday, March 24, 2010
While last-click attribution is an easy default mode for digital marketers, th ...
- Collective Adds Engagement Metrics To AMP
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Aiming to expand reporting beyond the click, Collective has added the abili ...
- Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs
Online Media Daily, Catherine Spurway-Hepler - Monday, February 22, 2010
According to market research firm Dynamic Logic, as more advertisers move the ...
- Yahoo Goes For P.H.D.
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 11, 2010
Along with a costly and widely panned rebranding campaign, Yahoo is betti ...
- Email Opens & Clicks Climbing
Research Brief, Jack Loechner - Friday, January 1, 2010
According to Epsilon, email open and click rates experienced year-over-year increases ...
- Report: Top Keyword Price Nears $100 Per Click
Online Media Daily, Laurie Sullivan - Wednesday, October 14, 2009
The highest-priced keyword in the United States last month sold on Goog ...
- 8% of Internet Users Account for 85% of all Clicks
Research Brief, Jack Loechner - Tuesday, October 13, 2009
The results of an update to the comScore highly publicized "Natural Bo ...
- It's Not the Banner, It's the Pricing Model
Online Media Daily, Zephrin Lasker - Tuesday, September 8, 2009
Recession or no recession, there are certain trends that will stand. Accordi ...
- How Ad Position Affects Conversion Rates
Online Media Daily, Laurie Sullivan - Wednesday, August 19, 2009
For marketers wondering how conversion rates change depending on where ads appe ...
- Study: Bing's Ad Click-Throughs May Perform Better Than Google's
Online Media Daily, Laurie Sullivan - Monday, July 27, 2009
Yahoo may have several more reasons to adopt Microsoft's Bing.com to pow ...
- Disney Tracking Effectiveness Of Online Ads Not Clicked On
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 27, 2009
Disney Media Networks -- which includes ABC, ESPN, ABC Family and Disn ...
- How Google Lifts Mobile Search Ad Success For Vegas.com
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
What happens in Vegas stays in Vegas. Except for searches on mobi ...
- Marin Pushes Out Quality Score Tool
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
Marin Software has pushed out a new release of its paid sear ...
- Do Social Media 'Experts' Overestimate Their Abilities?
Online Media Daily, Gavin O'Malley - Friday, July 17, 2009
Perhaps because it's still a relatively new field, interactive marketers seriously la ...
- Compete Unveils New Service for Measuring Ad Effectiveness
Online Media Daily, Mark Walsh - Tuesday, July 14, 2009
With display advertising hit hard by the recession and click-through rates fa ...
- EZanga Unveils Contextual Ad Model
Online Media Daily, Laurie Sullivan - Thursday, July 9, 2009
Search engine eZanga.com has begun to roll out a contextual advertising mod ...
- Don't Lose Faith In The Click
Online Media Daily, Daniel Ruby - Monday, June 29, 2009
As Mark Twain once said, "The reports of my death are great ...
- An Introduction to Click Fraud on Facebook
Around the Net In Online Marketing, Ross Fadner - Friday, June 26, 2009
Earlier this week, Michael Arrington at TechCrunch broke the story of rampa ...
- Microsoft's Bing Gains In Paid Clicks
Online Media Daily, Laurie Sullivan - Tuesday, June 23, 2009
Microsoft continues to gain share for paid clicks on Bing, but sti ...
- Facebook Advertisers Hit by Click Fraud
Around the Net In Online Marketing, Ross Fadner - Monday, June 22, 2009
A big chunk of the $550 million Facebook is expected to ma ...
- 9 Reasons Web Sites Have High Bounce Rates
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2009
High bounce rates can slow success, as metrics move to include mo ...
- Mapping Out A Mobile PPC Plan
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2009
About $760 million will be spent on mobile search advertising in 200 ...
- Microsoft Sues For Click Fraud
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 16, 2009
Microsoft filed its first ever lawsuit targeting click fraud this week, a ...
- Amadesa Unleashes Ad Optimization Feature
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
Web site testing and personalization startup Amadesa on Monday announced the laun ...
- As Amazon Readies Kindle DX, Home Page Ads Are Driving Sales
Online Media Daily, Mark Walsh - Monday, June 1, 2009
Amazon has used the powerful audience magnet of its home page ...