• WebProNews, Friday, June 19, 2009 4:15 PM

About $760 million will be spent on mobile search advertising in 2009, according to eMarketer. Those numbers are expected to hit $2.4 billion by 2012. As interest in mobile campaigns rise, it's time to start paying more attention to mobile PPC campaigns, if you have not done so already, according to Mike McDonald.

McDonald explains that mobile PPC campaigns should take a slightly different approach because people don't really browse the Web on a mobile device the way they do on a PC. People who search the Web on a mobile phone are more direct and targeted. Keep this in mind when crafting mobile ad copy. Keep it brief and intuitive. McDonald serves up a variety of tips and tricks to consider when putting together a mobile PPC strategy.

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