• by Joe Mandese  @mp_joemandese, November 7, 2011

Peter Minnium, Head of Digital Brand Initiatives, IAB, got the next OMMA Display panel off to a start by asking the audience for a show of hands to see who is “happy” with the ad experience they have when they look at pages online.

Cue crickets chirping sound effect. Yep, not one hand rose.

“That is a percentage equal to the average clickthrough rate today,” Minnium said, despite the fact that no one cued a rim shot sound effect.