• Moz, Wednesday, October 1, 2014 2:06 PM

Sometimes traffic from search engines don't make the big difference in click-through rates as expected. How much organic traffic can a site gain by ranking at the top of the search engine query listings? Philip Petrescu admits asking that question too. He started digging into Google Webmaster Tools, which allowed him to see how many people click on his Web site when searching for the keywords. This saved a lot of time and allowed me to make better choices in the future with the keywords he targeted. Here's how it works.

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