Cloud Conventions, the provider of a virtual event SaaS platform, has integrated Convey’s Conduct Campaign email marketing tool.
Conduct Campaign supports email drip campaigns that are created within the event portal.
Users can set up email campaigns to “promote their event as well as attract exhibitors and sponsors,” states Carolyn Bradfield, founder of Convey.
Cloud Conventions sends automated notifications, reminders, newsletters and other forms of engagement by email. Templates are added to portals, and can be used to alert exhibitors on booth set-ups and provide tips
In addition, the platform reports delivery, unique opens, clickthroughs and opt-outs.
The service is CCPA- and GDPR-compliant, the firm adds.