Tag results for "cmo"
- Training Day: How Marketing Teams Are (Really) Learning To Use AIDespite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- Cadillac Steers Ahead Without Chief Marketing OfficerThe departure is framed as being elected by Dias, according to ...
- Dr. Martens Looks For Comeback With New Brand OfficerCarla Murphy joins as the Brit icon tries to revive sales wi ...
- Mercedes-Benz Appoints New Head Of Van Sales, MarketingJee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sep ...
- Fox Names Vohra CMO, EVP-Ad SalesVohra will oversee development and execution of ad-sales marketing efforts across F ...
- Newell Brands Splits Marketing Leadership As Turnaround Pressures MountStruggling Newell, maker of such products as Sharpie pens and Rubbermaid container ...
- Digital Sweep: That's Where Marketing Dollars Are GoingEmail is the only owned and earned channel to see an increa ...
- Ford CMO Featured On WPP PodcastThe first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Crocs Boosts Terence Reilly To Chief Brand OfficerThe marketing exec, the brains behind the Stanley Cup, will oversee Cro ...
- McAfee CMO: Tips To Improve MMM PerformanceCMO Stephanie Fried wanted to blur the lines between real and fa ...
- ASICS Signs Felix, The Original Brand InfluencerThe fluffy white dog reps the athletic brand's commitment to getting huma ...
- CMOs Need A Tariff Playbook -- Even If Prices Don't SpikeGartner's Kate Muhl explains why tariff talk is already reshaping consumer behav ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) LessReports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- CMO Budgets Hold Steady While AI Drives Shift In Spending Strategy, Gartner SaysFifty-nine percent of CMOs say their budgets remain insufficient to fully execu ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- Horizon Names Crystal Park CMOPark will join later this month from The Weather Company where s ...
- Nike Shakes Up C-Suite As Growth Stalls, Tariff Pressures MountWith sales down and trade war swirling, the company elevates its C ...
- Lucid Motors Hires CPG Veteran As Top MarketerAkerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was seni ...
- Sleep Number Shakes Up Marketing With New CMO From CasperAmber Minson steps in as the mattress brand confronts sales losses, shifti ...
- Nissan CMO Drops Global Duties, Comments on TariffsAllyson Witherspoon previously spent two years as corporate vice president, global chi ...
- JCPenney Goes Incognito In Bold Fashion RebrandThe first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- REI's New Merchandising Chief Steps In As Brand Identity FraysThe co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- CMOs Face Gap Between Likability, CredibilityCMOs earn accolades for their growing alignment with CEOs, but CEOS rema ...
- Volkswagen Loses Top MarketerAndrew Savvas, who recently celebrated his third anniversary as chief sales a ...
- Genesis CMO Revolving Door Continues To SwingAmy Marentic joins Genesis with over 25 years of global automotive a ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the RadarMany companies are rebranding their strategies rather than abandoning them. Here's h ...
- Saucony Takes Running Community Out For CoffeeAs part of a new "Run As One" ad campaign, the compa ...
- Ulta Names Kelly Mahoney As New CMOKelly Mahoney has been the retailer's interim CMO since last month, followi ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Stagwell's Code And Theory Taps O'Brien As First Global CMOIn his new role, O'Brien will spearhead the Code and Theory Network ...
