- Rivian Announces Search For First CMO
Drive Time, Tanya Gazdik - Monday, October 27, 2025
"We have made the decision to form a single marketing organization, a ...
- GM's Marketing AI Is 80% Of The Way There
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 23, 2025
Inside the automaker's in-house overhaul, new AI system, and why its chi ...
- Sg360 Promotes Aurelius To CMO
MAD, Steve McClellan - Wednesday, October 22, 2025
A 30-year industry veteran Aurelius has held a variety of sales a ...
- P&G's Pritchard: Campaigns Wear In, Not Out
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
Why marketers give up on advertising too soon -- and other P& ...
- Sam's Club CMO: Holiday Campaign Goes Horizontal, Vertical
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 17, 2025
Q&A with new CMO Chris Curtin on the retailer's "creative chassis" f ...
- How This Zip Leader Continues To Thrive
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 9, 2025
What do people often get wrong about you when they first me ...
- 1-800-Flowers Taps Home Depot Vet Babcock As First CMO
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
With sales down and costs up, the gifting company hopes a retail-med ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- General Mills CMO Heads To Wawa
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2025
The move comes amid a growth spurt for the convenience store comp ...
- Why It's Better With This H&R Block CMO/CXO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 17, 2025
What does it mean to show up as your authentic self ...
- KFC Poaches CMO From Rival Wingstop
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 15, 2025
Melissa Cash will oversee brand strategy, calendar, food innovation, integrated marketing, med ...
- Mattel Shakes Up Brand Organization Team
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 3, 2025
Lisa McKnight exits after 26 years, with Roberto Stanichi moving to t ...
- How a Tech Mindset Helped This CMO Reboot a Yoga Brand
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethi ...
- CMOs Have Lost Their Clout, Can They Ever Get It Back?
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
New McKinsey research reveals why CMOs keep getting sidelined -- and wh ...
- Mercedes-Benz Says Goodbye To Jon Hamm, Hello To Lucy Liu
Marketing Daily, Tanya Gazdik - Monday, July 14, 2025
Liu's debut as the official voice of Mercedes-Benz premiered with the laun ...
- Former Volvo CMO Joins BMW
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2025
Leigh Moynihan will oversee all marketing for BMW in the U.S. includi ...
- Sam's Club Fills CMO Post, Eyes Ad Network Expansion
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
Bank of America's Chris Curtin joins the Walmart division amid strong membersh ...
- Stellantis Loses Top Marketer To T-Mobile
Marketing Daily, Tanya Gazdik - Sunday, June 29, 2025
Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobi ...
- Peloton's New CMO Inherits Laundry List Of Issues
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 17, 2025
Peloton has cut its marketing spending, trying to adapt to reduced dema ...
- Training Day: How Marketing Teams Are (Really) Learning To Use AI
Marketing Daily, Sarah Mahoney - Friday, June 13, 2025
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- Cadillac Steers Ahead Without Chief Marketing Officer
Marketing Daily, Tanya Gazdik - Friday, June 13, 2025
The departure is framed as being elected by former CMO Dias hersel ...
- Dr. Martens Looks For Comeback With New Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
Carla Murphy joins as the Brit icon tries to revive sales wi ...
- Mercedes-Benz Appoints New Head Of Van Sales, Marketing
Marketing Daily, Tanya Gazdik - Wednesday, June 4, 2025
Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sep ...
- Fox Names Vohra CMO, EVP-Ad Sales
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
Vohra will oversee development and execution of ad-sales marketing efforts across F ...
- Newell Brands Splits Marketing Leadership As Turnaround Pressures Mount
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2025
Struggling Newell, maker of such products as Sharpie pens and Rubbermaid container ...
- Digital Sweep: That's Where Marketing Dollars Are Going
Email Insider, Ray Schultz - Tuesday, June 3, 2025
Email is the only owned and earned channel to see an increa ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Crocs Boosts Terence Reilly To Chief Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
The marketing exec, the brains behind the Stanley Cup, will oversee Cro ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...