- If New Media Is So Cheap, Why Is It So Expensive?
Online Media Daily, Michael Kogon - Wednesday, December 17, 2008
Today, more than ever, companies are turning to new media, especially onlin ...
- My Dad Facebooked Me!
Online Spin, Cory Treffiletti - Wednesday, December 17, 2008
Years ago I pretty much gave up trying to explain to ...
- Free Agent: The Customer's Always Right
Media Magazine, Lisa Seward - Tuesday, December 2, 2008
Here's a phrase you don't often hear: "I had the best customer-servi ...
- Hunker Down Or Double Down? Making The Case or Mobile Advertising In A Down Economy
Online Media Daily, Michael Weaver - Tuesday, December 16, 2008
When it comes to mobile marketing in today's economy, do you hunk ...
- AOL And Yahoo Should Merge
Online Spin, Joe Marchese - Tuesday, December 16, 2008
By merging and integrating their content, social and advertising assets, Yahoo a ...
- The 'R' Word
Marketing Daily, Eric Holmen - Monday, December 15, 2008
Instead of trying to identify and reach out to new customers duri ...
- Look Online Before You Leap
Online Media Daily, Jason Keith - Monday, December 15, 2008
You've heard these suggestions before: "Don't stop spending on marketing," "Adjust yo ...
- Business Is Personal: A Lens On Value Over Time
Online Spin, Kendall Allen - Monday, December 15, 2008
Most of us take stock this time of year. At minimum, ...
- All the News That's Fit To -- Oops, Sorry, Out Of Funds
Online Media Daily, George Simpson - Friday, December 12, 2008
What a splendid week to be in the media business. If ...
- Damn Those Pop-Up Surveys!
Online Spin, dave.b , Max Kalehoff - Friday, December 12, 2008
"I hate these damn pop-up surveys!" a colleague cried earlier this we ...
- Online Social Networking And The Economic Crisis
Online Media Daily, Soumitra Dutta, Matthew Fraser - Thursday, December 11, 2008
In the fallout of the global financial meltdown, it's difficult to thi ...
- Interesting Times Demand 'Durable Brands'
Marketing Daily, Glenn Geisendorfer - Wednesday, December 10, 2008
Reach out sincerely. Build brand legacy. Promote consistency. It should come ...
- The Social Web: A New Kind Of Engagement Ring
Online Media Daily, Joseph Hsieh - Wednesday, December 10, 2008
With the economy in serious limbo, advertising buys must be smarter a ...
- More Agency Prescriptions: Retrench, Fix Process And Elevate To Strategy
Online Spin, Cory Treffiletti - Wednesday, December 10, 2008
The current recession and "doom and gloom" surrounding the economy can ...
- Online Shopping Gains Momentum Despite Economic Downturn
Online Media Daily, - Tuesday, December 9, 2008
The current economic downturn has staggered consumers and businesses with a powerf ...
- Of Widgets, Apps And Social Advertising
Online Spin, Joe Marchese - Tuesday, December 9, 2008
The development of successful social advertising/marketing programs is not only possible, ...
- Five Things You Should Know About Kids And Advertising
Marketing Daily, Anne Marie Kelly - Monday, December 8, 2008
It's no secret that U.S. adults are bombarded with advertising messages ...
- PPC Advertisers Have Plenty Of Choices
Online Media Daily, Jeremy Chrysler - Monday, December 8, 2008
New pricing models and platforms are opening the eyes--and budgets--of PPC advertise ...
- Above And Below The Line: A Brief Look At Speculation
Online Spin, Kendall Allen - Monday, December 8, 2008
As a communicator, I always appreciate the deepening quality of conversation ov ...
- I've Fallen and I Can't Get Up...+-
Online Media Daily, George Simpson - Friday, December 5, 2008
Silicon Alley Media, Inc. has beta launched businesssheet.com, which this week provid ...
- 10 Shifts Defining Advertising's Entrance Into 2009
Online Spin, dave.b , Max Kalehoff - Friday, December 5, 2008
I'm not into end-of-year advertising industry predictions, so I'll spare you. Howeve ...
- The Future Is Here And It Looks Wicked Good
Marketing Daily, Jack Feuer - Thursday, December 4, 2008
When change hits socially backward societies like ours, it produces an explosi ...
- Finding A Little Fun In Tough Economic Times
Online Media Daily, Jessica Rovello - Thursday, December 4, 2008
A recent article in The Wall Street Journal titled "Marketers Cut Ba ...
- The Right Leaders For The Right Time
Online Spin, Dave Morgan - Thursday, December 4, 2008
We're going to see a significant number of leadership changes in o ...
- Apples And Eggplants: The Difference Between CPA And CPL Pricing Models
Online Media Daily, Zephrin Lasker - Wednesday, December 3, 2008
With the continued weakness in the advertising market, marketers are shifting the ...
- Rather Than Cut, Go Digital
Marketing Daily, - Tuesday, December 2, 2008
People use digital technology to make the things they already do mo ...
- Fast Forward: 150 Years, Or So
Media Magazine, Joe Mandese - Tuesday, December 2, 2008
Anyone familiar with this column probably knows that I think of mo ...
- Customers Speak Loudly And Carry A Big Click
Online Media Daily, Julie Bleasdale - Tuesday, December 2, 2008
Back in the day, one advertiser encouraged us to "fly the friend ...
- The Widget Is Not A Strategy
Online Spin, Joe Marchese - Tuesday, December 2, 2008
The widget is not a marketing or advertising strategy, at least n ...
- Vertical Online Advertising Networks: Focusing Through The Chaos
Online Media Daily, R.J. Lewis - Monday, December 1, 2008
It is easy to get drawn into fear and panic in the ...