Tag results for "commentary"
- Taking Measure: Making the Most of ItAs I write this, no word better describes the 2009 economic outlo ...
- Nine Mobile Ad Predictions For '09Having recently emerged from infancy, mobile advertising will take greater strides ...
- How Should Our Business Schools Respond To The Financial Crisis? Today, my column is going to go a bit off normal topi ...
- What's Next In Green Marketing? Wall Street had a stormy 2008, but there is a silver linin ...
- How Governments And Brands Can Boost Consumer ConfidenceConsumers are scared, confused and uncertain. During these harsh economic times, t ...
- Applying Dating 'Dos And Don'ts' To Social Media Marketing Butterflies. Uncertainty. Anxiety. Panic. We're all familiar with pre-date jitters: That ridiculous ...
- New Year, New Outlook: Time To Rethink The Marketing Playbook Recessions create an atypical business environment that carries disproportionate risks and reward ...
- The Biz: A Paean to PrintEvery week, my wife complains about a few unread magazines lying arou ...
- Say Yes To MobileWhile Jim Carrey's latest film "Yes Man" was not his biggest b ...
- The Personal CPM: Quirky Idea or Future Marketing Reality? Beacon may have lost the battle, but Facebook will win the wa ...
- Age of DissentConsumerism was never just about buying stuff. It was about a fai ...
- Dear Bev: I'm getting a lot of calls about jobs, but how do I juggle everything at the same time?Guess what, there are actually some pretty good jobs out there chasi ...
- Brand Obama, Social Media And The Biggest Lessons LearnedWhat an amazing moment in history we have witnessed. I'm not referri ...
- The Measurable Water Cooler: Viral Marketing And ROI How much does a Superbowl commercial cost to shoot? $1-3 million dollar ...
- Thoughts On 'The Team' Team-speak can sound trite. We innately understand the value of collaboration, buildi ...
- Is This Greenwashing Or A New Trend? Coca-Cola recently announced that its landmark Times Square billboard is going gre ...
- You Best Direct Your Response To The WalmartIn an attempt to end the brand vs. performance debate that h ...
- Matchmaker, Matchmaker Find Me A Brand Savvy marketers can open up new worlds of opportunity and produce ...
- Social Media Question Of The Day: Should I Build Or Buy?I consider myself very lucky because I love my job. Every d ...
- Twist Of Fate: Obama Demonstrates How Businesses Should Operate Why can't governments operate more like businesses? In a twist of fat ...
- My Belated Predictions For 2009While I'm generally not a big fan of making predictions, I ...
- Prescription For Innovation 2009 In order to maintain the health of brands over the long hau ...
- On the Record: Hand-Me-Down MediaAs a general rule, we like to think of ourselves as individua ...
- Media X: Opting OutIf God forbid, Americans really try to live up to President Obama ...
- Digital Tools For ChangeI am starting this article on my BlackBerry, standing among well ov ...
- Where Were The Brands, Besides Obama? The Obama half-time show, which I watched intermittently while walking about mindless ...
- The Sell: First-Person AccountsThe only thing worse than pitching a new piece of business ...
- Why Internet TV Is Ready To Join Obama The election that captivated the U.S. in 2008 is about to rea ...
- Good Customer Service Works -- Or, How I Got a Pony! Good customer service goes a long way to cementing a relationship, a ...
- Managing ROI On A Shrinking Budget Online marketing campaigns -- including email and Web campaigns -- can beco ...
