- The 90-Day Pledge
Online Media Daily, George Simpson - Friday, October 3, 2008
This week Forbes.com, which hyperbolically calls itself the "home page for t ...
- Brand Building Relies On Careful Orchestration, While A Vocal Minority Drives Accountability
Online Spin, dave.b , Max Kalehoff - Friday, October 3, 2008
My friend Nigel Hollis, chief global aalyst at WPP's Millward Brown, ...
- A Vote With Its Own Change
Marketing Daily, Aaron Baar - Thursday, October 2, 2008
Given what touchy subjects politics and religion both are, why do markete ...
- The Brand Anarchy Of Search: Who Reaps Your Equity?
Online Media Daily, Gary Allen - Thursday, October 2, 2008
Most search marketers still can't answer this question, but after logging hundre ...
- Reconstructing The American Metro Newspaper
Online Spin, Dave Morgan - Thursday, October 2, 2008
The U.S. newspaper industry is in tough times, and it's getting wors ...
- Promised Panel Placements Pollute Conferences
Publishing Insider, Ari Rosenberg - Thursday, October 2, 2008
The heart of what's wrong with our industry can be found beati ...
- The View From Your Window
Marketing Daily, - Wednesday, October 1, 2008
Share your view with us by clicking
here. ...
- Quality Vs. Quantity: Defining The Value Of Qualitative Research
Marketing Daily, Dianne Admire - Wednesday, October 1, 2008
Frankly, brand marketers use qualitative research because they have to. Their objectiv ...
- Why Are You Paying More For Digital Media?
Online Media Daily, Steve Farella - Wednesday, October 1, 2008
It's common knowledge that interactive agencies are generally compensated at a mu ...
- Get Radical -- Radically Customer-Centric, That Is
Marketing Daily, Ken Dec - Tuesday, September 30, 2008
One strategic approach is the adoption of radically customer-centric marketing -- allocati ...
- What's Between Landing Pages, Microsites?
Online Media Daily, Scott Brinker - Tuesday, September 30, 2008
There's "the Web site." The big enchilada. The www.yourcompany.com main stage. B ...
- Google To Decode Social Networks
Online Spin, Joe Marchese - Tuesday, September 30, 2008
Google has finally decided to unlock social media for marketers, which ...
- You, Me And The Economy ... Nine Months On
Online Media Daily, Eric Holmen - Monday, September 29, 2008
For all of us, the white-knuckle roller-coaster ride better known as 20 ...
- Dinosaurs And Muses: What Blocks Or Inspires Digital Maturity?
Online Spin, Kendall Allen - Monday, September 29, 2008
Personally, we consume media by degrees big and small, adopting early a ...
- Wal-Mart Strands Music Buyers By Ending DRM Support
PolicyBlog, Wendy Davis - Monday, September 29, 2008
Wal-Mart has just given people one more reason to hate DRM. Whi ...
- Time Warner Declares Itself Commercial Bank; Awaits Bailout
Online Media Daily, George Simpson - Friday, September 26, 2008
New York -- Time Warner today declared it was no longer t ...
- Most Agencies & Publishers Fail To Offer Real Ways To Embrace Social Media
Online Spin, dave.b , Max Kalehoff - Friday, September 26, 2008
If there was one trend that came on strong during this year ...
- Embracing The Gold Standard Of Content
Online Media Daily, Ryan , Anand Subramanian - Thursday, September 25, 2008
Last time I checked, gold was selling at $822.70 an ounce. Althou ...
- Media X: The Final Countdown
MediaDailyNews, Jack Feuer - Wednesday, September 24, 2008
Would it kill us to think about what to do when faci ...
- In Local Search, 'Other' Leads The Pack
Online Media Daily, Brian Wool - Wednesday, September 24, 2008
According to comScore, there are only two local search sites that captu ...
- Say 'No Thanks' To Thank You Clicks
Online Media Daily, Ken Miller - Tuesday, September 23, 2008
Recently,
Seth Godin suggested that readers who like the content ...
- My Reading List
Online Spin, Joe Marchese - Tuesday, September 23, 2008
You can't keep up with everything that is going on in soci ...
- Keep It Short: Five Ways Businesses Can Leverage Microblogging
Marketing Daily, Blake Cahill - Monday, September 22, 2008
Early-adopter companies are showing how to bond with customers and prospects ...
- The Need For Speed
Online Media Daily, - Monday, September 22, 2008
Beyond the well-known examples of social media Web sites like Facebook, YouTub ...
- Trickery Adds Little Value
Feedback Loop, - Friday, September 19, 2008
I think we can safely coin a new axiom: if you ha ...
- Bites & Bytes: The Advertising Week Edition
Online Media Daily, George Simpson - Friday, September 19, 2008
You start a company, call it Gator and offer unsuspecting users ...
- Job Seekers Beware: Staffing Pros May Do More Harm Than Good
Online Spin, dave.b , Max Kalehoff - Friday, September 19, 2008
Staffing professionals are not inherently evil. However, I've received many unsolicited cal ...
- Media X: Garbage Out
Marketing Daily, Jack Feuer - Thursday, September 18, 2008
The death of Q&A surveys is not entirely good news for ...
- SOS For Marketers: Avoid A Crash Landing
Online Media Daily, Miro Kazakoff - Thursday, September 18, 2008
The fastest, cheapest way to boost return on your online advertising investmen ...
- Reporting From China
Online Spin, Dave Morgan - Thursday, September 18, 2008
Today's column comes from China -- Hangzhou, actually -- one of ...