My Reading List

You can't keep up with everything that is going on in social media, but you can try. I have my regular sources and favorite books, some of which I mention below. My list is by no means exhaustive, and is meant to be interactive -- so please add your suggestions in the comments.

The blogs:,,,,,, (Fred Wilson),,

The staples: Wall Street Journal, New York Times, Businessweek, Wired.



The trade pubs: MediaPost (of course), Ad Age, iMedia, Adweek.

Because social media marketing can learn so much from search:

For what the kids are up to:

Best clipping service:

And a couple of books for good measure: "Greater Good: How Good Marketing Makes For Better Democracy," for what marketing can and should be. "Competing on the Edge: Strategy as Structured Chaos" -- more general strategy for business, but the best strategy book since Porter, and has tons of implications for today's marketer. "Sway: The Irresistible Pull of Irrational Behavior" -- nothing like taking a little time to understand people's motivations.

And, of course, my Twitter feed. A lot of smart people "micro-blogging" their every thought.

This is just a sampling, and like any good consumer of media 2.0, I will follow the links to the stories that keep me informed. What are you favorites?

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