Tag results for "commentary"
- The GOP Establishment Works To Defeat Donald TrumpAs the GOP primary race has evolved, it is Republicans, not Democrat ...
- Digital Marketing In A Post Ad-Blocking WorldApps are in; display ads are out. Marketing budgets need to ...
- Vive le Silence RespectueuxIn mourning, as in medicine, the guiding principle of condolence is "Fir ...
- 3 Secrets To LGBTQ Marketing Success The public's acceptance of LGBTQ equality has surged faster than any progressi ...
- The New Popular Media Combination: OOH+SocialTV audiences have shrunk and a lot of TV is viewed aft ...
- How Mcommerce Can Reach Its PotentialThe m-commerce opportunity is clear - so much so that some a ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?On the same day Gartner forecast that "by 2018, half of busine ...
- Mobile Gaming: Brand Marketers' Best Kept SecretBrands can no longer deny that mobile games offer the best opportuni ...
- Conversational Commerce And The Mobile ExperienceWhile launching a mobile app has never been easier, getting anyone ...
- Can Brand Trump Become President Trump?We're talking real "Human Brand," folks. Not a celebrity only, but ...
- Why Most New Broadcast Series Will FlopWhat has the greatest impact on whether a new series gets th ...
- Book Review: Shareology - How Sharing Is Powering The Human Economy It's easier than ever for individuals to get goods and services fr ...
- Content Overload: Are We Creating Clutter?Content strategy is becoming less about making stuff to reach consumers a ...
- Toxic Virality: Why Negative Content Is Dangerous, Overplayed And Bad For BusinessWith the current battle raging over audience attention, some media outlets contin ...
- Traditional Media Advertisers Need To EvolveAdvertisers and the media agencies that support them have not made t ...
- Ad Tech Industry Should Focus On Technology Outputs, Not InputsDigital advertisers need to strike the right balance of tech (to measu ...
- Review: 'YouthNation': Building Remarkable Brands In A Youth-Driven CultureMatt Britton argues that the counterculture of the Sixties has become t ...
- Mobile App Or Mobile Web?As m-commerce continues to grow, advertisers are focused on providing a bett ...
- The TV Is Dead, Long Live The TVAdvances in the technology that enables brands to push ads out ...
- To Grow Up, Ad Tech Must Learn To Rethink ViewabilityNowhere is that need for ad tech's maturation more clear than wi ...
- Social Commerce: Is Your Brand Ready?Some channels are starting to dip their toes into the waters ...
- Book Review: 'Television Is The New Television'Michael Wolff safely assumes that people won't likely stop watching TV ( ...
- The Donald Trumps Cable NewsYou can almost see cable news reporters starting to panic. They simp ...
- Wrong Assumptions And Demographics In The Age of DataDespite the fact that technology now makes interest-based targeting at scale viabl ...
- Automakers Better Move Fast. No, FasterThe Sao Paolo-ization of the world continues apace: China is building ...
- Why Amazon's Prime Day Is All about First-Party DataWhile Amazon's Prime is the most notable example of an online retail ...
- Tech Forward With Teens: Stepping Outside The New Media BubbleEven with more devices for alternative viewing, tech-forward regions are still devote ...
- 3 High-Octane Social Media Trends To WatchFor marketers, social media constantly offers up new ways to engage wi ...
- Why Nielsen Is Forced To Model Even Though It Is Bad ResearchThe problem with TV modeling is that it's not good research f ...
- Comic-Con 2015 Preview: It's a VR World, We're Just (Passively) Living In ItSo it's pretty much pop-culture Christmas + SXSW in San Diego th ...
