Tag results for "commentary"
- Agencies, Brands Debate Ad-Blocking Options At SXSWAUSTIN, TEXAS -- Some publishers believe all it takes for consumers ...
- Will Trump Voters Be Trumped By GOP Establishment?At issue is the fear that Donald Trump, who has racked ...
- The New TV Focus Group - Social Media, Emotions and ScaleAccessing and understanding the emotions people have can be, yes, expensive a ...
- The Future For Brands In The OTT SpaceAs services like Netflix and Amazon Prime have gained ground, and ...
- 5 Steps To Create A Faster Video InternetThere is a serious problem the industry must solve in order f ...
- Don't Sleep on Third- Party Data Data quality is not determined by its relative point of origin, bei ...
- The Standout Star of Social Media Week: SnapchatSnapchat is set to become the biggest battleground for marketers looking ...
- Beyond Viewer Metrics: Defining The Greater Value Of NetflixThe "problem" of understanding how many people watch Netflix programs and w ...
- Why A Filmmaker With A Mission Passed Up Netflix's Millions To Change The WorldNate Parker, director of Sundance hit "The Birth of a Nation," le ...
- Consumers, Publishers Must Reach Agreement For Premium ContentConsumers rely on the Internet to serve as their source for new ...
- For Online Giants, Super Bowl Ads, Live Streaming Questions Go Into OvertimeThere was also continued experimentation around live streaming. For this dynamic, rapid ...
- Buckets Of Gas, Impressions, And Other Dumb MetricsCost-plus pricing might be fair, but it has several unfortunate side effect ...
- The Press Should Be A Watchdog, Not SpinmeistersThe founders envisioned the press as a watchdog. When it becomes ...
- 5 Key Takeaways From The FTC's Native Guidelines The heart of the FTC's guidelines is simple: Promotional messages are decepti ...
- How Will Mobile Attribution Change In 2016?To correctly attribute an install to an ad, several separate parties ha ...
- 2016 - Say Goodbye To Prediction Fiction2016 needs to be the year we finally get real about t ...
- Watch This Space: Big Change For Media In 2016The digital media landscape is undergoing a tectonic shift. Cable and broadca ...
- Are We Applying Legacy Boomer Systems To Managing Millennials?Annual performance reviews and raises have been an organizational tool since t ...
- How Next-Generation Publishers Will Win In 2016From new platform experiences that introduced content to untapped audiences to t ...
- Why I'm Loving The Ad Blocker ControversyAd blocking presents an opportunity for our industry to hit the res ...
- Deep Dive Between Continents: How To Prepare For The Digital Market Shift Encouraging our resident experts to engage in cross-team collaboration can help yie ...
- The Truth Behind The Adtech, Martech Shotgun WeddingDoes social advertising use marketing techniques to convert, or is marketing payi ...
- Sales Disruption: What's Different For 2016With the rise of AI and our ability to hyper-personalize and targ ...
- 'New Phase' Of War On Terror Precipitates New Phase In Election CycleOn the campaign trail, discussion has focused on national security and whi ...
- With Gun Control Op-ed, 'NYT' Preaches To The Choir Following the mass shooting in San Bernardino, California, which left 14 dea ...
- Why NBC's 'Wiz' Is Right On Time NBC announced a live showing of the classic 1974 Broadway-musical-turned-movie "The Wi ...
- GOP Candidates Hype Fear Of MuslimsFanned by Republican presidential candidates, our country is slowly approaching a 21st-centu ...
- TV: Wasteland And WonderTV comes in for its share of bashing, since channel surfing c ...
- Tech Trend To Watch This Holiday Season: Mobile Advertising Given that consumers are undisputedly mobile-first, it may seem like a no-brain ...
- Faith, Fear And MarketingHow do you get people riled up -- so riled up ...
