Tag results for "commentary"
- Ad Blocking Reinsertion - Should We or Shouldn't We? As the use of ad blocking continues to grow dramatically, new compani ...
- How One Pollster Correctly Predicted BrexitAs the world reverberates from Britain's decision to leave the Europe Unio ...
- Lower Funnel FallaciesThe luxury of measuring one-to-one conversions and transactions is a big reas ...
- Going For Olympic Gold In Digital Marketing Google's focus on what it has marketed to advertisers as "micro-moments" ...
- Publishers: Declare Your Independence From Old MonetizationAd blocking. Decreasing CPMs. User fatigue. Slow page loads. The current sta ...
- Retailers May Take Individual Targeting In-HouseWhy is it, when individual targeting is the goal, ad exchanges, DS ...
- How To Secure A Successful Mobile AppIn order to be successful, you need to do more than ju ...
- Stop the Interruption! We Need More Meaningful AdvertisingDigital media has transformed the advertising industry. Armed with information on consum ...
- Smart Phone, Smarter Monetization And, because it's where consumers are, in-app is also where advertisers wa ...
- Late-Night TV Reacts To OrlandoIn the wake of the Orlando shootings, comedy show hosts, humorous podcas ...
- Elections, Debra Messing And TV NewsFor the most part, TV is becoming all Trump, all the ti ...
- Media Transparency: For Every Inaction, There Is A ReactionSo there you have it. Eight months in the making and aid ...
- One Size Does Not Fit All In Ad CreativeTargeting data, dynamic creative personalization and programmatic delivery have combined to ensu ...
- Sorry, Pandora - Radio Is Still Dominant And Growing Broadcast radio stands alone as America's constant companion, connecting with the communi ...
- Most New Broadcast Series Will Flop - Here's WhyBut as the broadcast networks tout themselves as the best advertising vehicl ...
- Hitting Your Goals Isn't Good Enough In ProgrammaticSit down with your agency and set goals, then strive beyond the ...
- 4 Ways The Quest For Quality Will Reshape OTTOTT insiders agree: quality is the main differentiator between providers in o ...
- Lookalike Targeting Is Not ProspectingThe reality is, prospecting and engaging new audiences is about more th ...
- Breaking Free Of The :30 Spot: Why Long-Form Content Works On The Smaller Screen Savvy marketers are taking note of consumers' willingness to watch long-form vid ...
- Why Declining Ratings Don't Matter (To The Networks)If you ask any broadcast network executive whether they would rather lo ...
- Chinese Government Posts Half A Billion Fake Comments Per YearThe Chinese government, or its proxies, posted 488 million fake social med ...
- A Young Media Person's Guide To Evaluating PilotsAnyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "T ...
- Meet Your (Data) MatchData-hungry marketers are clamoring to get on board with the latest cra ...
- Leading Global Media Agency Dismisses Effectiveness Of Digital MediaHere is one of the world's leading media agency holding companies effective ...
- Google, Amazon and Netflix Are A New Breed Of Monopoly; Same As The Old BreedThe year is 1927. You live in Chicago, where you’re about ...
- Legacy Measurement Will Ruin TV's Second Golden Age (And How To Save It)What the television industry must do is adapt to technological changes ...
- Advertisers, Clean Up The Mobile Ad Market Before It's Too LateFor many brand advertisers looking to reach their audiences at the rig ...
- Why Does The ARF Still Need To Prove The Sky Is Blue?Too many studies just seem to be repackaging what we've seen ov ...
- Twilight Of The Babes: 'Guitar World' Publisher Drops ModelsGuitar World and Guitar Player annual guides, which are merging to fo ...
- Why Customers Ignore Online Marketing And How To Fix ItIf you want to be successful in content marketing, teach potential custome ...
