Tag results for "commentary"
- Apple Tackles Ad Fraud By Purging The App StoreFor the first time, the App Store will be cleaned up ...
- How Facebook Lets Users, Brands Win With Targeting DataFor all the complaints thrown at the social media giant, Facebook's priva ...
- The Road To IgnitionIt is no coincidence that media agencies have been redefining their buyi ...
- Are Lies The New Recipe For Ad Success?The media and advertising business is a perfect example for a communi ...
- Life Doesn't Suck, And The Internet Shouldn't EitherWhen did it get ok to start hating everything and to public ...
- Can Brandtech Save Adtech?Adtech is IBM in 1984. Brandtech is Apple. The good news ...
- To Get The Hip Is To Get What It Means To Be CanadianSomething strange happened last Saturday night. An entire nation stopped to wat ...
- Why The GRP Must Die: And Why It Won'tConversely, the GRP model is breaking, thanks to the Internet and mobi ...
- It Takes A Village To Stop Mobile FraudIf you find something which looks fraudulent, don't issue a press releas ...
- Let's Be Radical In 2017!Many of you are gearing up for 2017. You are determining budget ...
- In The Evolution Of TV, Audience Is KingAt the recent upfronts, all sides argued that their content will rei ...
- The Branded Content Studio Experiment Is OverThe tide is going out on the majority of so-called "native studios ...
- Why Big Data Isn't Enough In The Media BusinessThe truth is that data does not deliver competitive advantage. In effec ...
- A CMO's Guide To The Advertiser-Agency Rebates ControversyThe Association of National Advertisers and the American Association of Advertising Agenci ...
- A Coach Who Has Never Flown Coach: Kevin Roberts And The WomenThere is a referendum on gender happening in advertising. Painful as ...
- Stream MeTruthfully, how many of us check our streaming options, including Hulu, H ...
- Trump's Bump: The Scary Appeal Of The Authoritarian FatherTrump's persistent stickiness in the polls shows that we are hardly o ...
- DNC Warms Clinton's Image, Can Trump Get A Makeover?Trump has secured his base of loyal followers. It's the undecided a ...
- New Facebook Mobile Video Features Turn Up Heat On YouTubeFacebook is serious about going after video consumption, and it has ...
- The Ladies And The Trump In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,a ...
- Welcome To The Tin Age Of MarketingTechnological innovation makes television look like tin can to tin communication ...
- Advertisers Increased Usage Of Emojis In Ads 609%While the fun and frivolity of National Emoji Day, July 17, h ...
- Move Beyond The Demographic: Behaviors Matter More in Our Mobile WorldNow it's possible to understand the behaviors of individuals and deliver target ...
- This Ad Executive Assaulted His Wife After Drinking A Bottle Of VodkaSometimes people do stupid things. And so I report this story abo ...
- BBDO Female CCO Hire To End Metrosexual Creative Bros Telling Dick JokesThe Atlanta office of the agency has hired BBDO's first US-based fema ...
- Tech And The Art Of Change“We’ve got to cut the crap and elevate the craft,” were t ...
- Using Data To Reach Audiences In The Streaming SocietySuddenly, the move to digital marketing seems fortuitous. Digital is the k ...
- As Conventions Near, Late-Night Gets Serious About PoliticsThis year, more than any other, the late-night shows are poised ...
- Pokemon Go: Will TV Follow Suit?Of course, not all brands are of the type that can easi ...
- Why Location Isn't Enough For Mobile AdvertisingLocation tech has evolved to an impressive level of precision. The re ...
