- 6 Digital Media Buying Trends For 2017
MediaDailyNews, Rusty Coats - Thursday, January 19, 2017
The industry will see robust buying through the open buying environment ...
- Fight Between Frontier, Sinclair Hurts Consumers, Tennis Channel, Spot TV Advertisers
Television News Daily, - Tuesday, January 17, 2017
Advertisers and consumers suffer as a result of the impasse on transmissi ...
- How Social Media Channels Can Appeal To SMBs
Social Media & Marketing Daily, Tom More - Friday, January 13, 2017
Though 60 million businesses today have an active Facebook page, many strugg ...
- How the Media Landscape Will Change in 2017
MediaDailyNews, Michael Friedenberg - Thursday, January 12, 2017
If the media industry is going to emerge from these tumultuous tim ...
- CES 2017: The Dawn Of The Third Connected Era
MediaDailyNews, Rishad Tobaccowala - Wednesday, January 11, 2017
The third connected era builds on the link, mobility and social networ ...
- In Farewell Address, Obama Warns Against Social Media Bubbles
The Social Graf, Erik Sass - Wednesday, January 11, 2017
Speaking in Chicago, Obama emphasized the risk posed by information bubbles, ...
- Moral Marketing In The Age Of Trump
Marketing Politics Daily, Brad Mettey - Monday, January 9, 2017
After this election, showing that the norm is diversity and acceptance, n ...
- CES 2017: Tech's Tipping Point: Think Access Over Excess
MediaDailyNews, Bohb Blair - Friday, January 6, 2017
Consumers are curious and frequently awed by this new immersive experience, b ...
- 2016 Was Filled With Drama, Racism, Scandal and Rape Jokes
Mediapsssst, Richard Whitman - Tuesday, December 27, 2016
Over at Campaign, they have pulled together a round-up of the year ...
- Digital, Social Opportunities For Marketers In 2017
Social Media & Marketing Daily, Ulrik Bo Larsen - Thursday, December 22, 2016
The digital marketing landscape is in a constant state of flux, a ...
- Is Trump The Best Thing That Ever Happened to Advertising?
MediaDailyNews, Andrew Susman - Tuesday, December 13, 2016
No sector is better prepared to take advantage of the current necessi ...
- LTV Is There For The Taking -- Why Don't We Use It?
Marketing Daily, Sean Baker - Tuesday, December 13, 2016
It can be surprising by how many brands have no idea abo ...
- Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up
Marketing Politics Daily, Tom Siebert - Thursday, December 8, 2016
The Clinton brain trust had such confidence in the ADA algorithm ...
- The New Golden Age Of TV ... Advertising?
Television News Daily, David Wiesenfeld - Thursday, December 8, 2016
People-based targeting is a ready antidote. Systems built from the ground ...
- The Wild West of Mobile Advertising: Bots Fake Viewability
Mobile Marketing Daily, Asaf Greiner - Wednesday, November 30, 2016
Some bots have already become more sophisticated and are now able ...
- Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect
MediaDailyNews, Wendy Lurrie - Thursday, November 10, 2016
As marketing communications pros in the healthcare space, there's a lot ...
- Acceptance
MediaDailyNews, Joe Mandese - Thursday, November 10, 2016
After waking Wednesday morning I grabbed my Pixel phone, swiped right a ...
- Media Companies Flip The Digital Switch
Television News Daily, Chris Walters - Friday, November 4, 2016
Today, increased programming competition from digital-only competitors in with linear and vid ...
- How To Win Hearts Of Hispanic Millennials With Mobile Marketing
Mobile Marketing Daily, Isabel Rafferty - Monday, October 31, 2016
Like all consumers, Hispanics are looking for more than just products ...
- How The West Continues To Win
MAD, Zach Rosenberg - Wednesday, October 26, 2016
When it comes to living and working in an environment where digit ...
- All Politics Is Personal: Boots On The Ground
MediaDailyNews, Lynn Povich - Wednesday, October 19, 2016
To change the system, we need to grab the levers of powe ...
- Advertising, Judaism Share Similarities, Look at Bill Bernbach
MediaDailyNews, Neil Feinstein - Monday, October 17, 2016
The core of all Judaic teaching is the Torah, the five boo ...
- What's Google's Plan With New 'Pixel' Phones?
MoBlog, Gavin O'Malley - Tuesday, October 4, 2016
When is a pixel more than just a pixel? When we're talki ...
- Follow The Data
MediaDailyNews, Tyler Brewer - Monday, October 3, 2016
So where is technology telling us to go? Where should a bra ...
- How Ad Fraud Messes Up Measurement
MediaDailyNews, Augustine Fou - Wednesday, September 28, 2016
We have all heard of ad fraud. And we all probably al ...
- Facebook's Video Debacle Raises Serious Questions
Social Media & Marketing Daily, Ian Hewetson - Thursday, September 29, 2016
In a business with the scale of Facebook, one has to wonde ...
- The Top Startups For Marketers At Tech Crunch Disrupt
MediaDailyNews, Fred Schonenberg - Tuesday, September 20, 2016
San Francisco has long been a hotbed of innovation, with Tech Crun ...
- You Call That A Terrorist Attack?
MediaDailyNews, Joe Mandese - Monday, September 19, 2016
In the time since I heard the first report about Saturday night ...
- Experience Clouds Loom Large On The Horizon
MediaDailyNews, Paige DiPrete, Scott Gillum - Monday, September 12, 2016
As they have built their Marketing Cloud, Oracle and others have invest ...
- Olbermann Is GQ.com's New Fashion Statement
Around the Net in Video, P.J. Bednarski - Monday, September 12, 2016
The journeyman sports and current events commentator will begin popping up bi-week ...