- Insights From The Festival Of Media Jury Room
MediaDailyNews, Kathy Kline - Thursday, May 11, 2017
Brands should let go of historical constraints and category conventions. Unleashing creativi ...
- Fixing Digital Publishing's Dirty Little Secret
Publishers Daily, Pierre-Marc Diennet - Friday, May 12, 2017
Bot traffic varies greatly by publisher, but none are unaffected. It ...
- How Advertisers Give Credit Via Multi-touch Attribution
MediaDailyNews, Danielle Shamos - Tuesday, May 9, 2017
Brands want to know which digital channels are most effective along t ...
- 4 Ways To Enhance Video Advertising
Online Video Daily, Tom Alexander - Monday, May 8, 2017
Pouring resources into video and then relying on only one marketing chann ...
- Social Media, Ecommerce Produce New Branding Opportunities
Social Media & Marketing Daily, Sean MacDonald - Wednesday, May 3, 2017
Social-commerce entrepreneurs are introducing a new set of marketing concerns and opportuniti ...
- Protect Your Biggest Investment: Customer Data
MediaDailyNews, Robert Hess - Tuesday, April 25, 2017
In the world of digital advertising and marketing, every one has ...
- Look To The Stars To Better Navigate Television
Television News Daily, Zach Rosenberg - Tuesday, April 25, 2017
Viewers have more TV choices than ever before - not just wh ...
- Can Google Answer TV Advertisers' Real Needs?
TV Watch, Wayne Friedman - Tuesday, April 25, 2017
Will inventory from the big TV networks -- broadcast and cable ...
- Dropping Anchor: Getting Rid Of Bill-O
Mad Blog, - Friday, April 21, 2017
What more is there to say about the now-dumped Bill O'Reilly? Th ...
- Samsung Sets Google Play Music As Default Player
MoBlog, Gavin O'Malley - Friday, April 21, 2017
Starting with the Galaxy S8 and S8+ -- which just made the ...
- BrandTech Helps Put Brands First on Digital Platforms
MediaDailyNews, Rich Raddon - Tuesday, April 18, 2017
Brands need to locate their presence within the digital media ecosystem a ...
- How To Keep Brands Safe In An Online World
MediaDailyNews, Daryl Lee - Monday, April 17, 2017
Digital advertising needs to clean up its act. As we shift ...
- New York Auto Show Promises Many Vehicle Intros
Marketing Daily, Tanya Gazdik - Tuesday, April 11, 2017
One automaker you won't see is Tesla. In the same way 7- ...
- Conquering Mobile: What Marketers Should Master In 2017
Mobile Marketing Daily, Maggie Mesa - Monday, April 10, 2017
The shift from tried and true desktop formats, like banner ads, ...
- News Corp. Boss Blasts Platforms On Real, Fake News
The Daily Blog, Erik Sass - Wednesday, April 5, 2017
Google set the process in motion by presenting news as a commodit ...
- Emotion Is Key Currency To Online Brand Building
MediaDailyNews, Alex Hunt - Tuesday, April 4, 2017
From fake news to real news, emotion has become the currency ...
- Finding Brand Safety In An Unsafe World
MediaDailyNews, Mike Caprio - Friday, March 31, 2017
Marketers that assumed brand safety was assured for the digital advertising th ...
- 4 Tips For Launching A Successful ABM Campaign
MediaDailyNews, Jeremy Durant - Thursday, March 30, 2017
When executed properly, account-based marketing (ABM) is more than just a popul ...
- Politicians Dissemble, The Press Speaks Truth To Power
MediaDailyNews, Fern Siegel - Wednesday, March 29, 2017
Remember Michael Scott from "The Office"? He was the world's greatest dissemble ...
- Can We Secure Economic Accountability In The Media Supply Chain?
MediaDailyNews, Thomas Bridge - Tuesday, March 28, 2017
From an accountability perspective, the IPG CEO's comments about a single (albe ...
- What Happens When Brands Play Politics
MediaDailyNews, Emma Rosser - Tuesday, March 21, 2017
But rebellion against the White House is not the only factor encouragi ...
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles
MediaDailyNews, David Honig - Thursday, March 16, 2017
While AI probably will have a major effect on our lives, i ...
- SXSW 2017: The Battle for Humanity
MediaDailyNews, Tom Goodwin - Thursday, March 16, 2017
SXSW has been less about breaking news or product launches and mo ...
- Local News Must Find New Ways To Engage Viewers
Television News Daily, Marc Veuger - Monday, March 13, 2017
Local news networks should focus on building apps and second-screen experiences th ...
- ARF Repositions, Goes To Next Level
MediaDailyNews, Tony Jarvis - Tuesday, March 7, 2017
Scott McDonald's appointment as the new CEO of ARF underlines the organization ...
- Why Aren't We Training Our Staffs For Success?
MediaDailyNews, Barry Lowenthal - Monday, March 6, 2017
We're training a whole generation of media executives that only know h ...
- Can TV Help Facebook Grow Up Without Losing Itself?
Social Media & Marketing Daily, Fritz Brumder - Monday, March 6, 2017
For well over a decade, the social media giant has expanded, b ...
- As TV Habits Change, Brands Take New Approach To Advertising
Television News Daily, Dini Mehta - Tuesday, February 28, 2017
The ability to leverage first- or third-party data segments lets brands rea ...
- Can Zuckerberg Shape Humanity?
MoBlog, Gavin O'Malley - Friday, February 17, 2017
Sufficiently vague, there are many ways to read the vision for Facebook ...
- Foreign Reporters Get Tough With President Trump
Red, White & Blog, Philip Rosenstein - Tuesday, February 14, 2017
The noticeable impact of the adversarial relationship between the White House a ...