Tag results for "commentary"
- Look To The Stars To Better Navigate TelevisionViewers have more TV choices than ever before - not just wh ...
- Can Google Answer TV Advertisers' Real Needs?Will inventory from the big TV networks -- broadcast and cable ...
- Dropping Anchor: Getting Rid Of Bill-OWhat more is there to say about the now-dumped Bill O'Reilly? Th ...
- Samsung Sets Google Play Music As Default PlayerStarting with the Galaxy S8 and S8+ -- which just made the ...
- BrandTech Helps Put Brands First on Digital PlatformsBrands need to locate their presence within the digital media ecosystem a ...
- How To Keep Brands Safe In An Online WorldDigital advertising needs to clean up its act. As we shift ...
- New York Auto Show Promises Many Vehicle IntrosOne automaker you won't see is Tesla. In the same way 7- ...
- Conquering Mobile: What Marketers Should Master In 2017The shift from tried and true desktop formats, like banner ads, ...
- News Corp. Boss Blasts Platforms On Real, Fake NewsGoogle set the process in motion by presenting news as a commodit ...
- Emotion Is Key Currency To Online Brand BuildingFrom fake news to real news, emotion has become the currency ...
- Finding Brand Safety In An Unsafe WorldMarketers that assumed brand safety was assured for the digital advertising th ...
- 4 Tips For Launching A Successful ABM CampaignWhen executed properly, account-based marketing (ABM) is more than just a popul ...
- Politicians Dissemble, The Press Speaks Truth To PowerRemember Michael Scott from "The Office"? He was the world's greatest dissemble ...
- Can We Secure Economic Accountability In The Media Supply Chain?From an accountability perspective, the IPG CEO's comments about a single (albe ...
- What Happens When Brands Play PoliticsBut rebellion against the White House is not the only factor encouragi ...
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles While AI probably will have a major effect on our lives, i ...
- SXSW 2017: The Battle for HumanitySXSW has been less about breaking news or product launches and mo ...
- Local News Must Find New Ways To Engage Viewers Local news networks should focus on building apps and second-screen experiences th ...
- ARF Repositions, Goes To Next LevelScott McDonald's appointment as the new CEO of ARF underlines the organization ...
- Why Aren't We Training Our Staffs For Success? We're training a whole generation of media executives that only know h ...
- Can TV Help Facebook Grow Up Without Losing Itself?For well over a decade, the social media giant has expanded, b ...
- As TV Habits Change, Brands Take New Approach To AdvertisingThe ability to leverage first- or third-party data segments lets brands rea ...
- Can Zuckerberg Shape Humanity? Sufficiently vague, there are many ways to read the vision for Facebook ...
- Foreign Reporters Get Tough With President TrumpThe noticeable impact of the adversarial relationship between the White House a ...
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI 2017 will be the year more brands switch campaign metrics to bett ...
- 'Oh, Mare!' Another Exuberant Toss Of The Hat To Mary Tyler MooreAs thousands of impassioned, personal and emotional memorials pour in, we c ...
- 5 Necessary Conversion Rate Optimization Resolutions For 2017Improving CRO is often overlooked, although it remains a critical strategic compone ...
- Why Reward This Kind Of Behavior With Your Taxes?So what are you going to do when you are trying ...
- Advertisers Must Change With Times Or Fall BehindContent from the recent raft of industry conferences reinforces the notion th ...
- 7 Steps To Video AdoptionIt's not enough to just provide your employees with video tools. Y ...
