Tag results for "commentary"
- What Marketers Can Learn From TinderB2B marketers can start by taking some cues from the dating wor ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season Every year, consumers get started on their holiday shopping earlier and earlie ...
- In The Age Of Fake News, Local Media Scores Greater TrustWith media and news outlets accusing each other of spreading fake informatio ...
- News In The Age Of TrumpThe Wall Street Journal's executive Washington editor bottom-lined the press' relationship ...
- Scaramucci Calls 'New Yorker' Writer, Legend ResultsAnthony Scaramucci, the new White House communications director and press spokesman, couldn ...
- Trump's Communications Office Gets Makeover, But Will Anything Change?If Trump was a virtuoso campaigner, he is a neophyte in governmen ...
- Size Crucial For OTT Audience MeasurementTo reliably capture even basic viewing behavior, an OTT barometer needs ...
- Cable Networks Contemplate Major Merger - Does It Matter?New, cheaper TV packages of networks -- the ones that cost $ ...
- What The State Of Malvertising Means For The Ad Industry Publishers have added new revenue streams and increased CPMs on their inventor ...
- The Dark Side Of Influencers: DouchebagsJake Paul is a Disney star, as well as an influencer, wi ...
- Could Excessive Ad Frequency Be Good For Your Brand?Frequency can now be adjusted, based on certain known conditions - balanci ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and ju ...
- Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your BusinessFew, if any, companies are using the same sophisticated tools, technologies, platfor ...
- Should Publishers Treat Engaged Users Differently?As the digital advertising industry moves towards personalization, engagement metrics can he ...
- Effete Home Alabama: 'Food & Wine' Heads South'Food & Wine,' the standard-bearer for fancy eats ever since the demi ...
- Rethinking The Value Of TwitterTwitter's got a couple of problems when it comes to establishing TV-relat ...
- ARF Audience Measurement Conference 2017: Media, Models, MethodsIn addressing the increasingly complex and diverse media measurement and data analyti ...
- Purpose In The Palais: 5 Trends To Guide Your Cannes Lions Experience This year, it's time to break a few traditions. As much ...
- D.C. Shooting Gives News Orgs A Chance To Refute Bias Charge In the 21st century, Americans are savvy news consumers, on the whol ...
- Fox News Gets New Tag - And Other Descriptors Fox News Channel has a new tagline: "Most Watched. Most Trusted." Consideri ...
- Are Publishers Realizing Facebook Isn't Working For Them?The media giant has also come under fire for not doing enou ...
- Why Advertisers Are Bullish On Addressable TVAddressable TV is poised to make a big leap in adoption a ...
- Arthur Gregg Sultzberger To Oversee 'NYT' Opinion PageThis is the second promotion in less than a year for A. ...
- 6 Best Practices For Monetizing Mobile VideoThere are still several challenges to successfully creating, delivering and measuring t ...
- Insights From The Festival Of Media Jury RoomBrands should let go of historical constraints and category conventions. Unleashing creativi ...
- Fixing Digital Publishing's Dirty Little SecretBot traffic varies greatly by publisher, but none are unaffected. It ...
- How Advertisers Give Credit Via Multi-touch AttributionBrands want to know which digital channels are most effective along t ...
- 4 Ways To Enhance Video AdvertisingPouring resources into video and then relying on only one marketing chann ...
- Social Media, Ecommerce Produce New Branding OpportunitiesSocial-commerce entrepreneurs are introducing a new set of marketing concerns and opportuniti ...
- Protect Your Biggest Investment: Customer DataIn the world of digital advertising and marketing, every one has ...
