- Is TV's Latest Cry For Help A Call for Attribution?
Television News Daily, Kevin Kohn - Wednesday, August 30, 2017
TV, unlike digital, wasn't built with measurement in mind. Yet marketers ha ...
- To Binge Or Not To Binge?
Television News Daily, Gary Holmes - Tuesday, August 29, 2017
While I appreciate the virtues of immediate gratification and binge-watching, I pref ...
- Disney's Biggest Concern For New Streaming Service Isn't Netflix
TV Watch, Wayne Friedman - Wednesday, August 23, 2017
Financial models for film studios' movie franchises depend a lot on tho ...
- Dear Interns
MediaDailyNews, Bill Koenigsberg - Monday, August 21, 2017
When you find your calling, run with it. Find something you a ...
- How To Win The Influencer-Marketing Game
MediaDailyNews, Lance Rios - Wednesday, August 16, 2017
Since 2010, every major brand has experimented with reaching millennials via influencer ...
- Will Data Resurrect TV?
Television News Daily, Ed DeNicola - Tuesday, August 15, 2017
There is an optimal allocation that advertisers should endeavor to strike wi ...
- 'NYT' Razzed For Non-Scoop Climate-Change Report
Publishing Insider, Erik Sass - Friday, August 11, 2017
On August 7, the 'NYT' published a front-page story detailing government scientist ...
- The CW Scores As Outlier
TV Watch, Wayne Friedman - Thursday, August 10, 2017
The CW embraced alternative digital TV viewing long before other TV network ...
- What Marketers Can Learn From Tinder
Digital News Daily, Joe Hyland - Wednesday, August 9, 2017
B2B marketers can start by taking some cues from the dating wor ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season
MediaDailyNews, - Wednesday, August 9, 2017
Every year, consumers get started on their holiday shopping earlier and earlie ...
- In The Age Of Fake News, Local Media Scores Greater Trust
Television News Daily, Shereta Williams - Monday, August 7, 2017
With media and news outlets accusing each other of spreading fake informatio ...
- News In The Age Of Trump
MediaDailyNews, Sara Guaglione - Monday, July 31, 2017
The Wall Street Journal's executive Washington editor bottom-lined the press' relationship ...
- Scaramucci Calls 'New Yorker' Writer, Legend Results
Publishing Insider, Erik Sass - Monday, July 31, 2017
Anthony Scaramucci, the new White House communications director and press spokesman, couldn ...
- Trump's Communications Office Gets Makeover, But Will Anything Change?
MediaDailyNews, Philip Rosenstein - Friday, July 28, 2017
If Trump was a virtuoso campaigner, he is a neophyte in governmen ...
- Size Crucial For OTT Audience Measurement
Television News Daily, David Wiesenfeld - Wednesday, July 26, 2017
To reliably capture even basic viewing behavior, an OTT barometer needs ...
- Cable Networks Contemplate Major Merger - Does It Matter?
TV Watch, Wayne Friedman - Thursday, July 20, 2017
New, cheaper TV packages of networks -- the ones that cost $ ...
- What The State Of Malvertising Means For The Ad Industry
MediaDailyNews, Vuijsje Eliana - Wednesday, July 19, 2017
Publishers have added new revenue streams and increased CPMs on their inventor ...
- The Dark Side Of Influencers: Douchebags
Social Media Insider, Erik Sass - Wednesday, July 19, 2017
Jake Paul is a Disney star, as well as an influencer, wi ...
- Could Excessive Ad Frequency Be Good For Your Brand?
MediaDailyNews, Jerome Samson - Thursday, July 13, 2017
Frequency can now be adjusted, based on certain known conditions - balanci ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog
MediaDailyNews, Thomas Bridge - Tuesday, July 11, 2017
Many buyers don't understand the math behind their audience estimates and ju ...
- Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your Business
MediaDailyNews, Matthew Ross - Thursday, June 29, 2017
Few, if any, companies are using the same sophisticated tools, technologies, platfor ...
- Should Publishers Treat Engaged Users Differently?
Publishers Daily, Roy Peleg - Monday, June 26, 2017
As the digital advertising industry moves towards personalization, engagement metrics can he ...
- Effete Home Alabama: 'Food & Wine' Heads South
Publishing Insider, Erik Sass - Monday, June 26, 2017
'Food & Wine,' the standard-bearer for fancy eats ever since the demi ...
- Rethinking The Value Of Twitter
MediaDailyNews, Gary Holmes - Tuesday, June 20, 2017
Twitter's got a couple of problems when it comes to establishing TV-relat ...
- ARF Audience Measurement Conference 2017: Media, Models, Methods
MediaDailyNews, Tony Jarvis - Monday, June 19, 2017
In addressing the increasingly complex and diverse media measurement and data analyti ...
- Purpose In The Palais: 5 Trends To Guide Your Cannes Lions Experience
MediaDailyNews, Adam Gerhart - Sunday, June 18, 2017
This year, it's time to break a few traditions. As much ...
- D.C. Shooting Gives News Orgs A Chance To Refute Bias Charge
Publishing Insider, Erik Sass - Friday, June 16, 2017
In the 21st century, Americans are savvy news consumers, on the whol ...
- Fox News Gets New Tag - And Other Descriptors
TV Watch, Wayne Friedman - Friday, June 16, 2017
Fox News Channel has a new tagline: "Most Watched. Most Trusted." Consideri ...
- Are Publishers Realizing Facebook Isn't Working For Them?
Publishers Daily, Alex Bornyakov - Wednesday, June 7, 2017
The media giant has also come under fire for not doing enou ...
- Why Advertisers Are Bullish On Addressable TV
MediaDailyNews, Andy Sippel - Wednesday, May 24, 2017
Addressable TV is poised to make a big leap in adoption a ...