Tag results for "commentary"
- A Parting Shot On Social Media, Fake News And TrumpBlaming social media and fake news for Trump's election is dangerous becau ...
- Effective Advertising Might Be Just A Happy AccidentPerhaps the kind of advertising for which consumers don't mind exchanging attenti ...
- CMO, CIO Collaboration Vital For Better Customer ExperienceBy aligning the CIOs tech savvy with the CMOs branding skills, a ...
- Ad Fraud In 2018 - Expect Bots, Blockchain And Ads.txtWith bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder ...
- Does Louis CK Have a Criminal Problem He's Been Trying to Tell Us About?Part of the reason the Louis CK story has been bubbling bel ...
- 'Washington Post' Launches 'Counterpoint' To Opinion PiecesThe move is a way to expand content and challenge readers' affini ...
- Publishers: Get More Value From Fewer AdsContent publishers have gone so far to one side of the spectr ...
- 'Forbes' Shutters Opinion SectionGoing forward, Forbes will focus on its contributor network, which consists ...
- Saving The World Is Hard -- So Is Conference OrganizingAs the media economy was increasingly blown to bits by the digit ...
- How Traditional Radio Can Thrive In A Digital AgeDespite predictions, digital outlets are not a threat to radio and rad ...
- The Unintended Consequences Of Social MediaSocial media can drive positive change quickly, but simultaneously, it can cau ...
- Don't Fear The AI Future Of TV, FilmArtificial intelligence in television and film production isn't a threat to hum ...
- Why Marketers Should Be Wary Of Programmatic AdvertisingThe popularity of programmatic is because many marketers see it as ...
- A Questionable Endeavor: The MRC Media Auditor Guidelines ProjectAny legitimate effort to standardize the responsible use of accredited third-party resear ...
- How To Spend Your Social Ad Budget WiselyAdults in the U.S. spend more than two hours every day engag ...
- Blockchain Is Valuable To AdvertisersThe potential success of blockchain is tied to smart contracts, which enab ...
- It's Time To Regulate FacebookFacebook's tepid disclosure last week that Russian operatives placed thousands of pa ...
- Trump Lobs Latest TV Attack At ESPNFor the better part of a year or so, President Trump a ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traff ...
- Podcast Popularity Opens Important Door For RadioAs we head into the Podcast Upfront, listening is up considerably a ...
- Al Jazeera's English Site Removes Comments SectionThe site hoped the comments would serve a thoughtful forum. Instead, ...
- It's Time To Apply Digital Video Metrics To TV RatingsIf we focus on duration of viewability for cross-screen video, then ...
- Is TV's Latest Cry For Help A Call for Attribution?TV, unlike digital, wasn't built with measurement in mind. Yet marketers ha ...
- To Binge Or Not To Binge?While I appreciate the virtues of immediate gratification and binge-watching, I pref ...
- Disney's Biggest Concern For New Streaming Service Isn't NetflixFinancial models for film studios' movie franchises depend a lot on tho ...
- Dear InternsWhen you find your calling, run with it. Find something you a ...
- How To Win The Influencer-Marketing GameSince 2010, every major brand has experimented with reaching millennials via influencer ...
- Will Data Resurrect TV?There is an optimal allocation that advertisers should endeavor to strike wi ...
- 'NYT' Razzed For Non-Scoop Climate-Change ReportOn August 7, the 'NYT' published a front-page story detailing government scientist ...
- The CW Scores As OutlierThe CW embraced alternative digital TV viewing long before other TV network ...
