- Emotion: The Human Element Of Buying
MediaDailyNews, Adryanna Sutherland - Tuesday, January 30, 2018
While the idea of behavioral economics has been around for some tim ...
- Don't Fear Ad Blockers if You Have The Right Ads
MediaDailyNews, Daniel Meehan - Thursday, January 25, 2018
Chrome's ad blocker launches Feb. 15. The move has been met wi ...
- Local Journalism Is Crucial In The Age Of Trump
Publishers Daily, Craig Forman - Wednesday, January 24, 2018
For all the noise surrounding the president, most journalists aren't chasing t ...
- Voice Hardware Gains Momentum At CES
MediaDailyNews, Ryan MacInnis - Wednesday, January 17, 2018
In 2017, voice was coined as "the technology to watch." At th ...
- Logan Paul Controversy Highlights YouTube Brand Safety Concerns
Digital News Daily, Alex Weprin - Tuesday, January 2, 2018
The video, uploaded by a YouTube creator, served as a stark remind ...
- Data-Infused TV Buying Is A Tricky Business
Television News Daily, Eric Fischer - Thursday, December 14, 2017
Developing a baseline provides for an initial starting point on a grap ...
- Facebook Journalism Project, Ryerson Team To Fund 5 News Startups
Publishing Insider, Melynda Fuller - Friday, December 1, 2017
Criticized for spreading fake election news, and perhaps as an act ...
- Meredith, Time, Inc. And The Threat Of Moneyed Interests
Publishing Insider, Melynda Fuller - Wednesday, November 29, 2017
The Kochs backing in the Meredith acquisition has raised media eyebrows. Wi ...
- A Parting Shot On Social Media, Fake News And Trump
Social Media Insider, Erik Sass - Wednesday, November 29, 2017
Blaming social media and fake news for Trump's election is dangerous becau ...
- Effective Advertising Might Be Just A Happy Accident
MediaDailyNews, Marilois Snowman - Tuesday, November 28, 2017
Perhaps the kind of advertising for which consumers don't mind exchanging attenti ...
- CMO, CIO Collaboration Vital For Better Customer Experience
Marketing Daily, Viitamaki Sami - Wednesday, November 22, 2017
By aligning the CIOs tech savvy with the CMOs branding skills, a ...
- Ad Fraud In 2018 - Expect Bots, Blockchain And Ads.txt
MediaDailyNews, Asaf Greiner - Wednesday, November 15, 2017
With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder ...
- Does Louis CK Have a Criminal Problem He's Been Trying to Tell Us About?
Television News Daily, Tom Siebert - Tuesday, November 14, 2017
Part of the reason the Louis CK story has been bubbling bel ...
- 'Washington Post' Launches 'Counterpoint' To Opinion Pieces
Publishers Daily, Sara Guaglione - Thursday, November 9, 2017
The move is a way to expand content and challenge readers' affini ...
- Publishers: Get More Value From Fewer Ads
Publishers Daily, Rupert Hodson - Monday, November 6, 2017
Content publishers have gone so far to one side of the spectr ...
- 'Forbes' Shutters Opinion Section
Publishers Daily, Sara Guaglione - Wednesday, November 1, 2017
Going forward, Forbes will focus on its contributor network, which consists ...
- Saving The World Is Hard -- So Is Conference Organizing
MediaDailyNews, Bob Garfield - Wednesday, October 25, 2017
As the media economy was increasingly blown to bits by the digit ...
- How Traditional Radio Can Thrive In A Digital Age
MediaDailyNews, Dan Price - Tuesday, October 24, 2017
Despite predictions, digital outlets are not a threat to radio and rad ...
- The Unintended Consequences Of Social Media
Digital News Daily, Barry Lowenthal - Thursday, October 19, 2017
Social media can drive positive change quickly, but simultaneously, it can cau ...
- Don't Fear The AI Future Of TV, Film
Television News Daily, Jason Friedlander - Thursday, October 5, 2017
Artificial intelligence in television and film production isn't a threat to hum ...
- Why Marketers Should Be Wary Of Programmatic Advertising
Digital News Daily, Parker Morse - Tuesday, October 3, 2017
The popularity of programmatic is because many marketers see it as ...
- A Questionable Endeavor: The MRC Media Auditor Guidelines Project
MediaDailyNews, Michael Solomon - Tuesday, October 3, 2017
Any legitimate effort to standardize the responsible use of accredited third-party resear ...
- How To Spend Your Social Ad Budget Wisely
Digital News Daily, - Friday, September 22, 2017
Adults in the U.S. spend more than two hours every day engag ...
- Blockchain Is Valuable To Advertisers
MediaDailyNews, Dustin Engel - Wednesday, September 20, 2017
The potential success of blockchain is tied to smart contracts, which enab ...
- It's Time To Regulate Facebook
RTBlog, Joe Mandese - Monday, September 18, 2017
Facebook's tepid disclosure last week that Russian operatives placed thousands of pa ...
- Trump Lobs Latest TV Attack At ESPN
TV Watch, Wayne Friedman - Monday, September 18, 2017
For the better part of a year or so, President Trump a ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Podcast Popularity Opens Important Door For Radio
MediaDailyNews, Andy Sippel - Tuesday, September 5, 2017
As we head into the Podcast Upfront, listening is up considerably a ...
- Al Jazeera's English Site Removes Comments Section
Publishing Insider, Sara Guaglione - Tuesday, September 5, 2017
The site hoped the comments would serve a thoughtful forum. Instead, ...
- It's Time To Apply Digital Video Metrics To TV Ratings
Television News Daily, Mark Green - Thursday, August 31, 2017
If we focus on duration of viewability for cross-screen video, then ...