Tag results for "commentary"
- 4 Reasons Programmatic TV Is Over-HypedWhile TV's late embrace of programmatic reaffirms the fact that the buyi ...
- Piracy And Premium Content -- Fighting an Upstream Battle?While technology companies are making it easier to quickly identify and remo ...
- The Challenge Of Mobile AttributionTracking results across channels in a cookieless platform has been a challeng ...
- Why Native Ads Might Put Your Brand Strategy At Risk As each generation becomes savvier and harder to reach, brands and advertise ...
- Storytelling: The Main Attraction At Cannes LionsThere were a few key themes this year that kept "bubbling up ...
- Local Market Insights Hold Valuable Keys To Develop Better Ad Spend ReturnWe need to help national marketers be smarter about their local investme ...
- How Retail Content Can Meet Mobile Demand A massive opportunity exists for mobile retailers to engage customers and dri ...
- Parenting Is A Gender-Neutral JobMillennial dads are being kept busy by their kids, but that doesn ...
- Don't Chase The BluefishWith apps, social platforms, data vendors and ad technology companies and networ ...
- What Verizon-AOL Merger Tells Us About First-Party DataThe deal wasn't really about any particular technology or capability, it w ...
- A Rescue Dragon, A Father's Choice, And Surprise As A Marketing Tactic: Game of Thrones, Week NineAm I the only one who hopes Ramsay and Stannis both free ...
- Evaluating The New Fall TV SeriesAfter examining the fall schedules and watching most of the pilots, he ...
- The Top 3 Mistakes Marketers Make When Going Mobile With brands looking to reach consumers where they live-increasingly on their phones-markete ...
- Jon Snow, Zombie Slayer, Meet Tyrion Lannister, Data Scientist: Game of Thrones, Week EightIt's not all just fight scenes, white walkers, and dragons: we're he ...
- Thrive In The Programmatic Marketplace: Focus On Buyers' Best Interests Don't be too quick to replace traditional ad units with native, especial ...
- Research Redux: Helping Marketers Drive GrowthCEOs are desperate for actionable research that will help them reinvent the ...
- Some Questions For Travel Marketers To PonderAs we attempt to maintain this balancing act between what's impacting ...
- Timing Is Everything - In Battle, Antidotes, and Marketing: 'Game of Thrones,' Week SevenIt's not all just fight scenes, brothels, and dragons: we're here ...
- 'Clash Of Clans' Should Worry The Ad IndustryGame makers have figured out something scary: Fewer ads drive greater prof ...
- Beware Digital Messiahs With Marketing Secret SauceThe only hidden knowledge resides in the world of wishes. Brutal competitio ...
- Sand Snakes, Imprisoned Queens, And Marketer Obsessions: Game of Thrones, Week SixIt's not all just fight scenes, brothels, and dragons: we're here ...
- Surprising Ways To Ruin Digital Advertising StrategyMany businesses - perhaps new to digital media - are frequently surpris ...
- Don't Hang Up! Smartphones Are Phones Leaving the phone call on the hook when mapping out mobile sale ...
- Marketing Your Mojo Some people call it passion. Others refer to it as culture. ...
- Dragonflame, Stone Men, And Hard Marketing Choices: 'Game of Thrones,' Week Five It's not all just fight scenes, brothels, and dragons: we're here ...
- 3 CMO Headaches That Agencies Are ExacerbatingHere are three of the most common gripes I hear. What shou ...
- Winners And Losers In A Very Bad Week For Sports Let's get to this quintessence of dust: the (chortle, weep) "fight" ...
- Don Draper, Maverick Ad Man, Dead at 88Don Draper, a copywriter and creative director whose ideas were some ...
- Murder, Betrayal, And Unintended Consumer Reactions: Game of Thrones, Week FourIt's not all just fight scenes, brothels, and dragons: we're here ...
- Could The Big Fight Be A Bad Day For Boxing?Yes, this one will be a meal at a restaurant on 45 ...
