Tag results for "commentary"
- A Simple Solution For Optimizing Digital Video Viewability Out of the billions of digital video ad impressions measured each yea ...
- How A Hotel Burglar Stole My IPad - And My Brand LoyaltyLet's say a burglar breaks into your hotel room and steals yo ...
- Will All TV Median Ages Soon Be Over 50?In 2015, broadcast median ages continue to rise, with CBS at 5 ...
- What's Wrong With Dove's 'Choose Beautiful' Video CampaignHollywood loves a reboot, but the same can't always be said f ...
- Technology, Culture And The Power Of New MarketsWe live during a time in which it is increasingly hard ...
- Are Social Logins Hurting Or Helping Your App?According to Mark Zuckerberg, 80+% of the top 100 grossing apps ...
- Tywin Lannister, Brand Manager? 'Game of Thrones,' Week 3.It's not all just fight scenes, brothels, and dragons: we're here ...
- How Smartphone Sensors Will Change Mobile Advertising and Open the Door to Virtual RealityMany people don't realize how smart their smartphones really are. New senso ...
- Supreme Court TV? Big Time, Less-Than-Pretty Arguments For Your Viewing PleasureTelevision camera coverage has made appearances in city and state courtrooms f ...
- How Under Armour Is Taking The Internet Of Things Into Their Own HandsBrands' abilities to access and leverage the kind of IoT data th ...
- How To Be An Emotionally Intelligent MarketerWith increased technology, many digital marketers are desperately targeting and re-targeting potenti ...
- Kristen Simmons Hopes To Bring Some 'Zoom Zoom' To ExperianThe new CMO of the credit reporting firm says, "What I s ...
- Taking Streaming/OTT Experience To The Next LevelThere are still significant challenges ahead as we transition from the tradition ...
- 3 Ways Brands Should Think About The Internet Of Things I rely on a particular company because I value their service a ...
- An Emulsion Of Culture - What 'Tanning' Means for Multicultural MarketingAs America continues to diversify, there are many cultures that influence o ...
- The Jet.com Shopping Model Challenges Conventional WisdomJet is pinning its hopes on an untested, unproven model that see ...
- Dragons, Swords, And Marketing Partners: 'Game Of Thrones,' Week 2"Game of Thrones" is back, and we're here to unearth the marketi ...
- Traditional Television Viewing Continues To GrowWhen it comes to determining whether TV viewing is shifting, I mu ...
- Connective Media Turns Sports Into A Global CommodityFor generations, a sport's popularity has revolved around television rights and acces ...
- A Young Media Person's Guide to Analyzing PilotsComedies should be funny because of the characters, not the plot. ...
- Adapt Or Die: 'Game Of Thrones,' Week 1 We are here to unearth the marketing principles lurking in season fiv ...
- Re-Brand? Indiana Will Have To Un-BrandIndiana and its businesses have been trying to not so much rebra ...
- What Marketers Can Learn From John OliverWhat is interesting is how the show is being promoted online. Ea ...
- Consumer Psychology Isn't Always ComplicatedWhen consumers share content, ask for or provide referrals, or reference positi ...
- It's All Geek To MeWhy brands and agencies are misaligned on marketing lingo and how ...
- Don't Let Customer Service Be An After-Thought My wife is the acid test for customer experience. She is he ...
- 6 Ways Social-Media Sites Rob Users Blind As social sites like Twitter and LinkedIn are growing by the billion ...
- Weighing The Cost Of FameAlthough the beauty and fashion industries have been exploring the use ...
- Why Brands Will Pay Attention To Twitter's Periscope Over MeerkatTwitter, as a company, has an inherent infrastructure and ecosystem already ...
- Beacons And The State Of Hyperlocal At SXSWAre they a precursor to next-generation digital experiences or just a te ...
