Tag results for "commentary"
- Beg, Borrow And Steal, Just Don't Hoard Those Ideas All advertising is now designed like a nicotine patch, with creative bui ...
- Why Will Ferrell's Spring Training Stunt Was A Grand Slam For BaseballAnnouncing legend John Madden criticized the display for its "lack of respect ...
- Tasty Vs. Tasteless: Does Sex Sell?When Carl's Jr. (and sister brand Hardee's) launches a new ad, peop ...
- The Truth About Location-Based Mobile AdvertisingTargeting by location alone does not negate the need for audience targetin ...
- Lessons To Take Away From Success Of 'Empire'The success of Fox's new drama, "Empire," has rightfully attracted much prai ...
- 'Mad Men': Remembering The Good Old DaysThe final seven episodes of Season 7 of "Mad Men" begin ...
- Organizational Engagement - It's For The CustomerIt's ironic: In the age of personalization, have we lost our abili ...
- 8 Trends From SXSWOnce a focal point of the digital design industry, SXSW has gro ...
- Online Sellers, Make It Fast, Let Me Return It Free, And Make It Virtually Realistic According to the study, three-quarters of consumers would be happy to spe ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works BestSounds great, right? Well, the catch is that there are a f ...
- Reclaiming The Value Of ViewabilityAt its heart, the viewability problem online stems from the structure ...
- Dropping The Digital F-bomb"The Internet is free" is the greatest lie of our time. Hustl ...
- Calling Advertising Dead Is DeadI've always found the propensity to hate on advertising interesting, especially wh ...
- Royal Maneuvers Everyone is getting into the original content game, including E! network. "T ...
- Smartwatches And The March Of TimeTimekeeping and calendar devices, whether buried under lianas somewhere in Meso-America ...
- Capital One Puts Money Where Its Mouth Is With Tech Scholarships The lack of diversity at tech companies, and the concomitant dearth ...
- Listen Up Networks and Marketers: I'm Not My FatherMost media and marketing executives, however, now see me as though I ...
- Mr. Spock And UsWhen I saw that Leonard Nimoy had died, I thought, oh, bo ...
- Google Glass And Market Research: A Cautionary TaleWhy is Google Glass currently serving as Exhibit A on how spectacular ...
- How Advertisers Can Lead the Fight Against Digital PiracyFor marketers, our brands are our most valuable possessions. Most advertisers wou ...
- Six Signs We're In The Postdigital Age Of AdvertisingOne day, advertising will enter a "postdigital age," when the concept a ...
- Tips For Increasing Organic Social Reach In 2015One in six business owners believe that primary revenue is linked direct ...
- Lovin' McDonald's Back To HealthChanging leadership, simplifying its menu operations, and ramping up the "lovin" m ...
- Avoid Social-Media Disasters During Award Season Award season is upon us, and along with all the glitz a ...
- A Tale Of Two ShacksIt was the best of burgers, it was the worst of gadge ...
- Family 2.0: A New Paradigm For Brands"I am at that awkward age where half my friends are getti ...
- 4 Essential Questions For Your 2015 Social StrategyMany practitioners have been confused into thinking that social media is ...
- Engagement Really Is THAT SimpleA few lessons learned from "The Tonight Show With Jimmy Fallon." ...
- 4 Reasons RadioShack Crashed (And How It Could Have Been Avoided)RadioShack is the brand equivalent of a car caught in a ski ...
- Brands Can Be Funny, Maybe, With Practice, Courage And HelpHumor is the new jingle the way Xanax will soon be t ...
