Tag results for "commentary"
- When Machines Meet Mad MenWhat if the Wendy's classic "Where's the beef?" campaign actually started o ...
- 2015: The Year Brands Take Mobile Advertising Seriously Whether working or playing, Americans currently spend 65% more time in ap ...
- Do We Need A Chief Customer Officer? Combined with the growing expectation among customers that they should be address ...
- What We Can Learn From UberUber's roller coaster has been a trove of marketing lessons to gle ...
- 2015: Top 5 Predictions For MarketersEveryone wants to be the first - to do something own-able f ...
- A Case For Partnering With The BestThe speed of innovation has changed the way we think about t ...
- The New Geography Of Auto BrandsLocation choice will always be uniquely strategic as it allows manufacturers ...
- Move Over, Content, It's All About Conversation Marketing NowBefore we turn conversations into another pseudo-science, we need to take ...
- Great Digital Advertising For ... SomethingI watched the whole thing because it was engaging, about people doi ...
- The 12 Days Of Holiday Marketing TipsWith so many brands competing for attention in stores, online, in t ...
- The Next Big Thing Is SmallWe're in a battle between legacy providers and new incumbents, and t ...
- Ad Viewability: Verify It's Human, Not FraudPublishers frequently argue that viewability is an imperfect metric for advertisers a ...
- 'Listening' Pays!Big picture, 51% of the C-suiters who had formal "listening" programs ...
- Today's Swiftian New YorkI think Taylor Swift's a great choice, and proof that New York ...
- Trends To Watch In 2015Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association ...
- Why Are You Ignoring Attribution?Attribution helps marketers gauge the effectiveness of marketing activities across channels. A ...
- The Media Landscape Has Changed. Have You?Remember when HBO owned Sunday nights with shows like "The Sopranos" a ...
- The Tyranny Of 'Scale'That's a key problem with scale - it generally trades out relevan ...
- Brand Strategy For A New GenerationI consider Generation Z the "insider trading" of what's trending. They crea ...
- What If We Reimagined Advertising? Reimagination happens when we forget all known constraints and start anew. It ...
- 6 Elements Of Successful App Promotion CampaignsMobile marketers are seeking the best ways to generate app downloads, dri ...
- The Game Player Is Not A Bonehead, She Is Your BossWhen discussing the marketing potential of games, there is a tendency ...
- From Saying to DoingThe impetus to "do" drives innovation, priorities and how you view custom ...
- Doing Well With Purpose: The Rise Of The Craft MovementIs there a relevant craft story for your brand? Are you missi ...
- DV8 Says Golf Isn't For Everyone, But It Should Be For AnyoneI wandered halfheartedly into a press conference yesterday for a product call ...
- Mountains Or Molehills? Using Social Data To Identify Brand CrisesWith the right analytical approach, marketers can distinguish mountains from molehills a ...
- What The L.A. Show Will Deliver Besides WeatherIf you can only go to one auto show in a ye ...
- Omni-Channel Paradigms: Why Some Retail Brands Aren't Getting it RightWhile reducing in-store options can streamline operations and reduce costs, without ...
- One Ad-Supported Video Network Among ManyThe combined NCM and Screenvision network will offer greater reach (10 A18- ...
- Drones Are Marketing's Weapon Of Mass DistractionWe won't be saving people's lives with ambulance drones soon, we won ...
