- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no long ...
- British Airways Taxis For London '12 Takeoff
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Frank van der Post, managing director of brands and customer experience ...
- Is It A Marketing War If It's Social?
Marketing Daily, Karl Greenberg - Tuesday, October 4, 2011
The title of the Advertising Week panel "Winning the Marketing War" w ...
- Panel, P&G Focus On Mom's Desire For Tradition
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Procter & Gamble is repackaging its oldest brand, Ivory, and touting ...
- Woo Buyers With Paid, Owned, Earned Media
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
Marketing is a dating game. How brands use paid, owned and earn ...
- Insights, Humor Are Key In Talking To Moms
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
It's a tough line marketers must walk when talking to women wi ...
- Boston Hub Set For Marketing Convention
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
South Boston will see 10,000 marketers arrive this week for the Dire ...
- National Food Policy Event Slated For Oct. 3 - 4
Marketing Daily, - Monday, October 3, 2011
The 34th Annual National Food Policy Conference, coordinated by the Consumer Federati ...
- J&J VP At OMMA: Brands Must Still Think Like People
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The media business may be getting more and more automated, with algorith ...
- Meetings Serve To Create Emotional Connections
Marketing: Travel, Harvey Chipkin - Monday, August 15, 2011
The lines were out the door and down the hall at o ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- FutureM Offers Glimpse Of, Well, The Not-Too-Distant Future Of Marketing
Online Media Daily, Joe Mandese - Monday, August 8, 2011
As it finalizes the agenda for its FutureM series of marketing a ...
- Honorary Reporter's Notebook: Comic-Con In The Tablet Age
MediaDailyNews, Tom Siebert - Monday, July 25, 2011
SAN DIEGO - Comic-Con hasn't become what it's become because of com ...
- Reporter's Notebook: Comic-Con, Behind-The-Scenes, And On The Street
MediaDailyNews, Ed Martin - Monday, July 25, 2011
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys a ...
- Forum: South Asian Market Easier To Reach, Speak To
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
Jamal Baksh, partnership and data services specialist for the New York region ...
- Why I Skipped Cannes For Nielsen
Online Spin, Dave Morgan - Thursday, June 23, 2011
I am writing this column on a flight home from a ve ...
- AutoTrader To Run Interactive Ad Summits This Summer
Marketing Daily, - Monday, June 20, 2011
Web-based automotive research and shopping site AutoTrader.com will host a series ...
- Beyond Mad Men: Some Not-So-Angry Women
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2011
CANNES, FRANCE - A panel of some of the advertising and med ...
- NHTSA Chief: A Car Is Not A Mobile Device
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Automakers have turned cars and trucks into rolling Internet hubs, but t ...
- Social Games Are Glue For Brand Engagement
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Social Gaming panelists at the OMMA Social conference in New York ...
- Online Marketers Say Community Is The Thing
Marketing Daily, Karl Greenberg - Wednesday, May 11, 2011
Is the online solitary experience solitary? When we buy things through onli ...
- Keynoter Demos How To Find Email ROI
Marketing Daily, David Goetzl - Thursday, May 5, 2011
Noted author Arthur Middleton Hughes, vice president at the Database Marketing Institut ...
- For Six Flags And Heineken, Social Media Is Central
Marketing Daily, Karl Greenberg - Wednesday, April 27, 2011
Heineken and Six Flags may have little in common, but marketers ...
- WWCD: If I Were... Creating & Marketing A New Industry Conference
Online Spin, Cory Treffiletti - Wednesday, April 27, 2011
There are lots of really great conferences in our business, loaded ...
- Everyone's A Marketing Douchebag At SXSW
Marketing Daily, Steve Lundin - Monday, April 4, 2011
According to the veterans, it's the marketers that are ruining their myth ...
- Show Me The Future: Conferences Reveal Social Media Trends
Marketing: Travel, Gary Leopold - Monday, April 4, 2011
Attend enough social media and digital marketing conferences and common themes so ...
- The Promises Of Conferences
Online Spin, Kendall Allen - Monday, March 21, 2011
It's another lush industry week of conferences galore: SES New York; OM ...
- The Future Attendees of SXSW: Identifying Teen Influencers
Engage:Teens, Frank O'Brien - Thursday, March 17, 2011
Why should marketers and advertisers stop at targeting this generation of professional ...
- O'Neill To Speak At Conference Board In N.Y.
Marketing Daily, - Wednesday, March 16, 2011
Guru of all things auto J.D. Power and Associates president Finbarr O'Nei ...