- Finally, Cobo Hall Expands For NAIAS
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
With the North American International Auto Show (NAIAS) just around the corne ...
- Chick-fil-A, MillerCoors, UPS Go To College
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
A panel on sports sponsorship and marketing at the IMG Intercollegiate Athleti ...
- Millennials Are Brands; Brands Are People
Marketing Daily, Karl Greenberg - Wednesday, November 30, 2011
The Business Insider Ignition conference in New York brought in its sha ...
- FTC Head Ties Self In Knots At Ad:Tech
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
The Federal Trade Commission's chairman, Jon Leibowitz, nearly tied himself in kno ...
- CMO Institute Debuts Conference In N.Y. On Nov. 17
Marketing Daily, Karl Greenberg - Friday, November 4, 2011
The CMO Institute debuts its North American Chief Marketing Officer Conference (CM ...
- Conference Spotlights Growing Muslim Market
Marketing Daily, Lisa Mabe-Konstantopoulos - Wednesday, November 2, 2011
Muslims want brands and retailers to engage with them and say th ...
- Liodice Kicks Off ANA With Battle Cry Against ICANN
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
In his speech, "Mastering Brands and Driving Results,"ANA CEO Bob Liodice broug ...
- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no long ...
- British Airways Taxis For London '12 Takeoff
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Frank van der Post, managing director of brands and customer experience ...
- Is It A Marketing War If It's Social?
Marketing Daily, Karl Greenberg - Tuesday, October 4, 2011
The title of the Advertising Week panel "Winning the Marketing War" w ...
- Panel, P&G Focus On Mom's Desire For Tradition
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Procter & Gamble is repackaging its oldest brand, Ivory, and touting ...
- Woo Buyers With Paid, Owned, Earned Media
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
Marketing is a dating game. How brands use paid, owned and earn ...
- Insights, Humor Are Key In Talking To Moms
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
It's a tough line marketers must walk when talking to women wi ...
- Boston Hub Set For Marketing Convention
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
South Boston will see 10,000 marketers arrive this week for the Dire ...
- National Food Policy Event Slated For Oct. 3 - 4
Marketing Daily, - Monday, October 3, 2011
The 34th Annual National Food Policy Conference, coordinated by the Consumer Federati ...
- J&J VP At OMMA: Brands Must Still Think Like People
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The media business may be getting more and more automated, with algorith ...
- Meetings Serve To Create Emotional Connections
Marketing: Travel, Harvey Chipkin - Monday, August 15, 2011
The lines were out the door and down the hall at o ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- FutureM Offers Glimpse Of, Well, The Not-Too-Distant Future Of Marketing
Online Media Daily, Joe Mandese - Monday, August 8, 2011
As it finalizes the agenda for its FutureM series of marketing a ...
- Honorary Reporter's Notebook: Comic-Con In The Tablet Age
MediaDailyNews, Tom Siebert - Monday, July 25, 2011
SAN DIEGO - Comic-Con hasn't become what it's become because of com ...
- Reporter's Notebook: Comic-Con, Behind-The-Scenes, And On The Street
MediaDailyNews, Ed Martin - Monday, July 25, 2011
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys a ...
- Forum: South Asian Market Easier To Reach, Speak To
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
Jamal Baksh, partnership and data services specialist for the New York region ...
- Why I Skipped Cannes For Nielsen
Online Spin, Dave Morgan - Thursday, June 23, 2011
I am writing this column on a flight home from a ve ...
- AutoTrader To Run Interactive Ad Summits This Summer
Marketing Daily, - Monday, June 20, 2011
Web-based automotive research and shopping site AutoTrader.com will host a series ...
- Beyond Mad Men: Some Not-So-Angry Women
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2011
CANNES, FRANCE - A panel of some of the advertising and med ...
- NHTSA Chief: A Car Is Not A Mobile Device
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Automakers have turned cars and trucks into rolling Internet hubs, but t ...
- Social Games Are Glue For Brand Engagement
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Social Gaming panelists at the OMMA Social conference in New York ...
- Online Marketers Say Community Is The Thing
Marketing Daily, Karl Greenberg - Wednesday, May 11, 2011
Is the online solitary experience solitary? When we buy things through onli ...
- Keynoter Demos How To Find Email ROI
Marketing Daily, David Goetzl - Thursday, May 5, 2011
Noted author Arthur Middleton Hughes, vice president at the Database Marketing Institut ...