- The Most Important Advertising Conference You're Probably Not Attending
Online Spin, Dave Morgan - Thursday, October 25, 2012
Today I would like to introduce you to Jack Smith, our chi ...
- Forget Social Media Reading List - Keep It Simple
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
There are, said Facebook's Helen Min, four dimensions of social marketing: connec ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Ford Uses Social To Rewrite Launch Rules
Marketing Daily, Sarah Mahoney - Saturday, October 13, 2012
"We test it, and if it works, we scale it right awa ...
- Liberating Message Of The Day: Embrace Mayhem
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
What has been surprising, says Allstate's SVP of marketing, is how quick ...
- At Media Tech, Brands Mull Social's Ways And Means
Marketing Daily, Karl Greenberg - Saturday, October 13, 2012
A lot of marketers at the Media Tech summit in New Yo ...
- BP: Olympics Moves Brand Beyond Disaster
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As The Association of National Advertisers kicked off its annual conference, t ...
- Project Reconnect: 5 Learnings On Video
Marketing Daily, Will Gilroy - Thursday, October 11, 2012
Project Reconnect is the World Federation of Advertisers' attempt to create n ...
- Harley-Davidson, Microsoft Explain Branding
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Big winners this year including Microsoft and Harley-Davidson enjoy that kind ...
- Great Ads Equal Great Stories
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2012
One person's idea of the perfect story ad is the campaign f ...
- What Is Advertising? OMMA Global Panelists Sound Off
Marketing Daily, Karl Greenberg - Monday, October 1, 2012
Monday's OMMA Global panel discussion on advertising may not have been abo ...
- Somo's Sleight: Mobile Is Bigger Than Just M-Commerce
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, September 19, 2012
The retail implications of mobile media go far beyond so-called “m-commerce” ...
- BlogHer: More Than 'Mommy Bloggers'
Marketing Daily, Laurie Petersen - Monday, August 6, 2012
BlogHer conventions are not a cheap ticket, and this year's was ...
- Making The Best Of BlogHer
Engage:Moms, Stephanie Azzarone - Wednesday, July 25, 2012
For those who market to moms - and those who want ...
- Euro Cosmo Companies Talk Social Media
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
Sustainability, social media strategies and cosmetics regulations are just some of t ...
- Booming Licensing Biz Finds New Turf
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
When the market's biggest global conference, the 2012 Licensing Expo, rolls in ...
- Advertising Chiefs Mull Classic Spots
Marketing Daily, Karl Greenberg - Thursday, May 3, 2012
They looked back at classic ads to see how they would pl ...
- Stengel, Millward Brown: It's About Ideals
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
While each presenter talked about how they are bringing back virtue a ...
- 4As Holds PR Conference To Address Changing Demands
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Next month (April 25-27), the American Association of Advertising Agencies is holdi ...
- OMMA Tablet: Prepare For Revolution
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
"We are still just pinching, sliding and poking," he said, but " ...
- ANA Video: Engagement Means Story Sharing
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
Speaking at the 2012 ANA TV & Everything Video Forum in N ...
- At The ANA: Social TV Is 'New Media'
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
People are no longer just watching television programs. They are talking abo ...
- The Growing Importance Of Hybrid And Virtual Meetings
Marketing: Travel, Harvey Chipkin - Monday, January 16, 2012
The building buzz about virtual and hybrid meetings has been accelerating ...
- Note to CES Attendees: Booth Visits Trump Video Pitches
Video Critique, Larry Dobrow - Thursday, January 12, 2012
As a reporter for an electronics trade pub, I spent several Janua ...
- Face-to-Face Preferred, But Technology Improving For Virtual Meetings
Research Brief, Jack Loechner - Tuesday, January 10, 2012
According to the October 2011 edition of The Wire from AirPlus, 5 ...
- The Must-Attend Media Events Of 2012
Online Spin, Matt Straz - Monday, January 9, 2012
According to John Durham at CatalystSF, there were only eight business da ...
- Segal To Chair Advertising Week DC
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
The DC Ad Club, metropolitan Washington's chapter of the American Advertising Federatio ...