- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- NAD Tells Apple To Modify, Change Some Intelligence Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 23, 2025
Apple's AI rollout just became a bit rockier. The BBB National Program ...
- Ditching The Cart: Why Consumers Abandon Purchases
Email Insider, Ray Schultz - Tuesday, April 22, 2025
Login and password requirements drive many people away, Frontegg reports in ...
- Tariff Tumult: U.S. Shoppers Are Planning To Spend Less
Email Insider, Ray Schultz - Wednesday, April 16, 2025
Expenditures will decrease in every vertical for consumers, who are concerned abo ...
- NRF Forecasts Near-Record Easter Spending Despite Anxious Consumers
Marketing Daily, Sarah Mahoney - Tuesday, April 8, 2025
Despite growing fears about tariffs and market volatility, Americans still seem rea ...
- Appreciating The Gen X Affluent Consumer
MediaDailyNews, Josh Lane - Friday, April 4, 2025
Over the next 10 years, Gen X will continue to be ...
- Time Is Of The Essence For Car Buyers
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 27, 2025
Experts say Trump's "shotgun approach" to auto tariffs will raise prices f ...
- Inflation Eats Into Loyalty As Shoppers Trade Down
CPG Insider, Sarah Mahoney - Friday, March 21, 2025
Food prices stay high, challenging CPG brands to rethink how to ser ...
- Discount Desire The Key To Driving Email Marketing Response
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Consumers like to hear from brands - but brands should avoid sendi ...
- Food Companies Brace For 'Make America Healthy Again' Onslaught
CPG Insider, Sarah Mahoney - Friday, March 14, 2025
Between sweeping cuts to the food stamp program and new ingredient regulation ...
- NY Bill Would Outlaw 'Unfair' Business Practices
MediaDailyNews, Wendy Davis - Thursday, March 13, 2025
The Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Podcast IQ: News Listeners Have More Education And Higher Income
Publishing Insider, Ray Schultz - Wednesday, March 5, 2025
But they also are more likely to stop listening if the conte ...
- Target's Sales Dip Amid Boycott, But Other Factors Are in Play
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
Analysts say multiple factors are contributing to the decline, but note ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- Amazon Won't Face Lawsuit Over 'Buy Box,' Judge Confirms
MediaDailyNews, Wendy Davis - Wednesday, February 26, 2025
A federal judge has rejected consumers' request to reconsider her pro-Amazon ruli ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- DIY Spending Shows Signs Of Life At Home Depot, Lowe's
Retail Insider, Sarah Mahoney - Wednesday, February 26, 2025
Small-scale home projects are making a comeback, helping DIY retailers beat sal ...
- Research Shows Politics, DEI Shifts Prompt Shopper Backlash
Mediapsssst, Richard Whitman - Friday, February 21, 2025
43% have shifted spending during the last few months to "align wi ...
- No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2025
As new efforts from the NAACP fuel a boycott, Target and oth ...
- Consumers Are Nervous -- Should Marketers Be?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 14, 2025
Layoffs, inflation, and debt are piling up, but experts say retail spendi ...
- The Push And Pull Of Privacy: Brands Are Walking An Ethical Tightrope
Email Insider, Ray Schultz - Tuesday, January 28, 2025
Consumers are worried about privacy. Burt they want the benefits of personalizatio ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Nailing 2025: The Marketing Agenda For The New Year
Email Insider, Ray Schultz - Friday, January 17, 2025
AI and data are two of the major priorities for this yea ...
- Credit Card Defaults At Highest Level Since 2010
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
Strong holiday spending was good news for retailers, but lower-income households a ...
- Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
Gartner dives into the toxic cultural changes wrought by the rising co ...
- Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A Day
Email Insider, Ray Schultz - Friday, December 20, 2024
Most people check their phones within 10 minutes of waking up, a ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- Google Rejects Regulators Watching Its Payment Systems
MediaDailyNews, Laurie Sullivan - Sunday, December 8, 2024
Google filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Those Tiresome Emails: Consumers Quick To Switch When They Get Too Many
Email Insider, Ray Schultz - Friday, December 6, 2024
Yet email is the preferred channel - far outpacing social media, Optimo ...