- Samsung 'Playable' Ad Breaks To Feature New Mini-Games
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- Summer Spree: Consumers Are Spending More Despite Economic Headwinds
Email Insider, Ray Schultz - Monday, June 9, 2025
Email is the preferred channel for almost half of consumers, Optimove repo ...
- Snapchat Launches On Apple Watch
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
Snapchat is bringing its mobile-first social media platform to Apple Watch use ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- How This American Express VP Is Finding the Magic in the Everyday
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 12, 2025
How do you make the most out of even the smallest moment ...
- Mini USA Dives Into Miami Swim Week
Marketing Daily, Tanya Gazdik - Thursday, May 22, 2025
Three designers will showcase their creations on a wrapped Mini S, whi ...
- Streaming Bundling A Top Consumer Priority - But Is ESPN Streamer Too Pricey?
Advanced TV Insider, Wayne Friedman - Wednesday, May 21, 2025
Nearly 70% of respondents in a new consumer study said they we ...
- Shoptology, Motive Join Forces To Drive Commerce Strategy
MAD, Fern Siegel - Friday, May 16, 2025
The integration effort secures greater consumer connections to enhance brand growth. ...
- Trump's '2 Dolls' Remark Rattles Toy Industry
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2025
Mattel confirms price hikes; Mintel says consumers will push back hard th ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Google/Apple Search News: Are We At A 'Cord Cutting' TV Moment'?
TV Watch, Wayne Friedman - Thursday, May 8, 2025
About ten years ago, Disney disclosed for the first time that the ...
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Email Insider, Ray Schultz - Tuesday, May 6, 2025
Most people check their email every day, but more for work th ...
- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Tariff Tumult: U.S. Shoppers Are Planning To Spend Less
Email Insider, Ray Schultz - Wednesday, April 16, 2025
Expenditures will decrease in every vertical for consumers, who are concerned abo ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- Chatty GPT: Consumers Are Going To AI Platform For Advice
Email Insider, Ray Schultz - Monday, April 7, 2025
Legal and medical are the least trusted advice topics, Express Legal Fundi ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- Adobe Data Sees AI Influencing Shopper Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Adobe has identified a 1,300% spike in traffic to retail sites driv ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Discount Desire The Key To Driving Email Marketing Response
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Consumers like to hear from brands - but brands should avoid sendi ...
- Would You Switch From Google To Bing For A Price?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 18, 2025
Is Google a habit? Findings from a study suggest many users sti ...
- Researchers Show Brands How To Mitigate Endless Scrolling
MediaDailyNews, Colin Kirkland - Friday, March 14, 2025
Endless social-media scrolling is reshaping the way brands engage with consumers, ...
- Marketing Is About Wants, Not Needs
Planning & Buying Insider, J. Walker Smith - Wednesday, March 12, 2025
I can hear you gasping, but bear with me. Unless consumers wa ...
- Spotify Probing Why Premium Users Still Hearing Ads
MediaDailyNews, Colin Kirkland - Thursday, March 6, 2025
Users paying for Spotify's ad-free Premium tier have reported hearing ads f ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?
TV Watch, Wayne Friedman - Thursday, March 6, 2025
"We haven't seen a steeper decay of a film's trajectory through i ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...