- Pick Me! Brands Can No Longer 'Buy Their Way' Into Consumers' Hearts
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 5, 2025
Brands are experiencing the largest transfer of marketing power in a generatio ...
- Streaming Discontent: Content Discovery, Fragmentation
Television News Daily, Wayne Friedman - Wednesday, November 5, 2025
Fully one-third of all streaming consumers say disparate and confusing content issu ...
- Cyber Week Bait: Discounts, Free Shipping Expected To Boost Holiday Sales
Email Insider, Ray Schultz - Wednesday, October 22, 2025
The average person will spend $340 on Black Friday and $300 ...
- Have You Ever Heard Of 'My Terms?' You Will
Media 3.0, Joe Mandese - Wednesday, October 22, 2025
It's the nickname for a new technical standard that promises to revolutioni ...
- Agents As Brand Influencers Collapse Consumer Buying Journey
Performance Marketing Insider, Laurie Sullivan - Friday, October 17, 2025
The collapse of the customer buying journey into a couple of ta ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- When Did The Future Become So Scary?
Media Insider, Gord Hotchkiss - Tuesday, September 30, 2025
In the '60s, the future was going to be a utopian pla ...
- Still-Relevant 'Simpsons' Skewers Ad Biz In Season Opener
TVBlog, Adam Buckman - Monday, September 29, 2025
In its 37th-season premiere Sunday night, "The Simpsons" demonstrated that it sti ...
- Good News/Bad News On Where Americans Are Getting Their News
Red, White & Blog, Joe Mandese - Thursday, September 25, 2025
The good news is Americans say they are regularly consuming news. T ...
- Why It's Better With This H&R Block CMO/CXO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 17, 2025
What does it mean to show up as your authentic self ...
- 3.know: Why 'ARM' Is The New CRM
Media 3.0, Joe Mandese - Monday, September 15, 2025
Listen to my conversation with MRM's Nicolas Guzman on why the Interpubl ...
- Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays?
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
AI is changing holiday strategies this year, with the technology influencing eve ...
- I'd Like A Prescription Against Prescription Meds TV Ads
Media Insider, Maarten Albarda - Friday, August 29, 2025
If you are targeting less than 10% of the U.S. population, y ...
- 'Mini Bundles' For Struggling Pay TV? Disney Says No Way
TV Watch, Wayne Friedman - Thursday, August 28, 2025
Disney says Dish is going too far with its Sling TV short-te ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- Tariff Tight: Consumers Stocking Up On Labor Day Weekend Before Price Hikes
Email Insider, Ray Schultz - Tuesday, August 26, 2025
Labor Day has evolved from an end-of-summer clearance sale into an econom ...
- The Gen AI Cart: Shoppers More Willing To Let AI Handle Transactions
Email Insider, Ray Schultz - Friday, August 22, 2025
Although consumers are more likely to use Gen AI for shopping, mo ...
- Rebranding The Gamble: Why Trust Is The New Jackpot
Planning & Buying Insider, Kurt Stuhllemmer - Friday, August 22, 2025
High-profile lawsuits mean the public's perception of gambling brands as ruining liv ...
- Subaru, Lexus Race Ahead In Satisfaction Scores
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2025
Subaru leans into a reputation for safety and dependability and has enjoy ...
- xAI Developing 'Conspiracy Theorist' Companions, And More
MediaDailyNews, Colin Kirkland - Tuesday, August 19, 2025
Several companion model prototypes could soon become available including a doctor, therapis ...
- 'Multiview' Screen Channels: Promote, Deep Viewing... Or Headaches?
TV Watch, Wayne Friedman - Wednesday, August 20, 2025
DirectTV - which has had this multiview technology for over 20 yea ...
- TV Consumers Maxed Out On Monthly Spend: $86/Month
Advanced TV Insider, Wayne Friedman - Wednesday, August 13, 2025
Current monthly consumer costs range from $68 for one service to $ ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...
- Iffy AI: Consumers Are Wary Of It, But Marketers Are Using It More
Email Insider, Ray Schultz - Tuesday, August 12, 2025
People are more likely to dislike than like AI when it ...
- Consumers Strained By Rising TV Subscription Costs, Study Shows
Research Intelligencer, Robert Williams - Tuesday, August 12, 2025
Consumers are spending an average of $83 a month on TV service ...
- Blanchard Heads Experience Design For Arnold Worldwide
MAD, Fern Siegel - Friday, August 8, 2025
The new executive will help customize client experiences for the Havas netw ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- YouTube To Use AI To Restrict Minors From Platform
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
YouTube will begin rolling out an AI-powered "age estimation model" on Augu ...