- Disney, Amazon Top Brands In Media Division
MediaDailyNews, Wayne Friedman - Thursday, December 5, 2013
Among the top consumer brands, entertainment/media companies don't figure well into t ...
- Pandora Dials Uptick In Users
Online Media Daily, Mark Walsh - Wednesday, December 4, 2013
Pandora in November saw its number of active listeners increase 2% fr ...
- Verve Mobile Debuts Cross-Device Targeting
Online Media Daily, Mark Walsh - Tuesday, December 3, 2013
Having the ability to reach the same consumer across various platforms h ...
- DirecTV, Dish Lead Pay TV Consumer Satisfaction
MediaDailyNews, Wayne Friedman - Friday, November 29, 2013
When it comes to pay TV consumer satisfaction, DirecTV and Dish Netwo ...
- Social Media Also Medium To Give Thanks
Online Media Daily, Gavin O'Malley - Wednesday, November 27, 2013
Is social media turning us into detached, self-centered narcissists? That the sector ...
- Sprint Finishes Last, Verizon Wireless First In 'Consumer Reports' Customer Satisfaction
Online Media Daily, Mark Walsh - Thursday, November 21, 2013
For the first time in three years, AT&T did not finish la ...
- Packin' It Up Just Right
Engage:Teens, Crystal Bennett - Thursday, November 14, 2013
What are CPG brands doing with their packaging to successfully connect wi ...
- Dems, GOP Voters Pick Favorite Brands
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
If your political affiliation is Republican in the U.S. you are le ...
- Building Relationships With Content Marketing
Marketing: Health, Daniella Koren - Friday, October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practi ...
- It's Time To Really Listen To Your Customers
Marketing Daily, Stephen Monaco - Wednesday, October 2, 2013
Marketers should direct their focus toward consumer behavior and buyer personas inste ...
- TV Still Scores In Consumer Satisfaction
MediaDailyNews, Wayne Friedman - Thursday, September 26, 2013
U.S. TV program distributors get around a 70% score when it com ...
- Public Trust In Media Registers Slight Uptick
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
Trust in the media is up versus a year ago. But that ...
- How Big Data Could Boost Netflix Profits
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 6, 2013
Combine traditional demographic data with information about Web browsing habits, and wh ...
- TWC-CBS Battle Shifts Consumer TV Perceptions
MediaDailyNews, Wayne Friedman - Tuesday, August 20, 2013
A couple of TV brand names have seen consumer perception shifts ...
- Unilever Puts People First
Marketing Daily, Ken Beaulieu - Friday, July 12, 2013
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focus ...
- Millennials Split In Attitude, Teens Less Upbeat, But Resilient
MediaDailyNews, Wayne Friedman - Tuesday, June 18, 2013
MTV says younger U.S. millennials are a bit more pessimistic than old ...
- Consumers Tag Costco, Movado As Most Promising Brands
MediaDailyNews, Erik Sass - Tuesday, June 18, 2013
Costco, Cisco and Movado are the three most financially promising pure-play, public ...
- Public Trust In Newspapers Dips Again
MediaDailyNews, Erik Sass - Monday, June 17, 2013
In addition to their well-publicized financial woes, newspapers have a credibility proble ...
- Consumer Demand For Value Places Google, Ikea As Top Brands
MediaDailyNews, Steve McClellan - Tuesday, June 11, 2013
Google is the top-ranked brand in the world among consumers, according ...
- Emerging Behaviors Drive Purchase Path; Amazon Always In Mix
Online Media Daily, Laurie Sullivan - Thursday, May 30, 2013
Amazon built its dominance on versatility. Now a study on purchase pat ...
- MediaVest Database Charts Brand Experience, Social Media Impact
Online Media Daily, Steve McClellan - Thursday, May 23, 2013
Publicis Groupe's MediaVest has created a massive database designed to help clien ...
- 5 New Imperatives For Luxury Brands
Engage:Affluent, Stephen Kraus - Wednesday, May 15, 2013
Despite ongoing economic concerns, the last few years have largely been go ...
- Toy, Teen, Sport Sites Spike As Spring Appears
Online Media Daily, Gavin O'Malley - Wednesday, May 1, 2013
Drawing a direct link between pollen levels and Web activity, visits ...
- Callaway Golf Launches Social LinkedIn Program
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
Callaway Golf Company launched a social media networking campaign on Thursday ...
- Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Global ad spending improved moderately in 2012 with telecommunications, consumer goods a ...
- Marketing Evolution: Moving From Text To Images
Online Media Daily, Apu Gupta - Monday, April 22, 2013
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion imag ...
- CPG Ad Revs Show Uptick, But Lag Other Verticals
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Consumer goods advertisers are typically considered more conservative than those in oth ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meani ...
- Publishers Clearing House Ups Sweepstakes Appeal, Via Facebook Superfans
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
Publishers Clearing House has revamped its Facebook Superfan program, adding video a ...