- Brands With 'Cultural Vibrancy,' Like Google At No. 1, Grab Public Excitement
MediaDailyNews, Steve McClellan - Friday, March 22, 2013
Technology brands are making the most powerful connections with consumers. The "cultur ...
- The Knicks Go To Instagram For Real Time Promo
Marketing Daily, Karl Greenberg - Wednesday, March 6, 2013
On Thursday night the NBA's New York Knicks are doing a promoti ...
- Big Data And The Future Of Programming - Or Not
MediaDailyNews, Mike Bloxham - Wednesday, March 6, 2013
Big Data won't make a smash hit. It has a part ...
- Tweet Beat: Twitter Responses Don't Mirror National Polls
Online Media Daily, Gavin O'Malley - Monday, March 4, 2013
How accurately does Twitter reflect the national zeitgeist? When it comes ...
- Online Sites Produce Huge Impact On Sex, Romance
Online Media Daily, Steve McClellan - Monday, February 25, 2013
Digital technology has had a huge impact on society's attitudes and behavio ...
- ABC, NFL Get Top Marks For Consumer Loyalty, Engagement
MediaDailyNews, Wayne Friedman - Thursday, February 14, 2013
Where do consumers place their loyalty when it comes to entertainment brand ...
- Purina Debuts Spot During Westminster Show
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2013
Purina Pro Plan dog food debuted a consumer-generated TV spot during o ...
- Fox's Big Screen Support For Second Screen Siblings
MediaDailyNews, Mike Bloxham - Wednesday, February 13, 2013
The Fox Now app is likely to yield returns as far ...
- Amazon Ranks No. 1 In Mobile Satisfaction Index
Online Media Daily, Laurie Sullivan - Monday, February 11, 2013
Consumers are becoming more comfortable with mobile commerce and user satisfaction ...
- Mobile Users Shift Alters Web, Facebook Biz
Online Media Daily, Mark Walsh - Thursday, February 7, 2013
NPD Group has released a new mobile study that finds leading compani ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- 5 Ways To Turn Customers Into Content Marketers
Online Media Daily, Wendy Lea - Friday, January 25, 2013
A small business looking to scale without adding headcount, should consider leveragi ...
- Charmin App At Inauguration For The Desperate
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
P&G's Charmin brand will take care of facility shortage at the Presidenti ...
- 'Tis The Season For Denial
MediaDailyNews, Mike Bloxham - Thursday, January 3, 2013
Let's create a scenario in which you have to make a n ...
- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campai ...
- Havas Video Documents Social Shopping Trends
Online Media Daily, Steve McClellan - Wednesday, December 12, 2012
Just in time for the holiday season shop-a-thon, Havas Media has launch ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- The Return of Appointment Viewing
MediaDailyNews, Mike Bloxham - Wednesday, November 21, 2012
Devices like the iPad, Kindle Fire and smartphones have made it possib ...
- NDN Ranked No. 3 In Online Video, News Propels Growth
Online Media Daily, Mark Walsh - Friday, November 16, 2012
Video syndication network News Distribution Network (NDN) jumped to No. 3 ...
- The Whole Story: Women And Media
MediaDailyNews, Mike Bloxham - Friday, November 16, 2012
Various mediums have different prime times, so do audiences. There are differenc ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- Study: Global Consumers' Confidence Remains Cautious
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
Global marketers should note that global consumers' confidence is still improving ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Gen Y Involved In Election, Key Ad Target
Online Media Daily, Gavin O'Malley - Tuesday, October 23, 2012
Along with gluing viewers to TVs and other media devices, the curre ...
- 24/7 Internet: Online Behavior Viewed As Extension Of Daily Life
Online Media Daily, Gavin O'Malley - Wednesday, October 17, 2012
Though U.S. consumers are exposed to more Web-connected devices than ever befor ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Viewers Check Cable First, Then Broadcast
MediaDailyNews, David Goetzl - Tuesday, October 16, 2012
With cable ratings rising, research suggests fewer viewers are beginning their prime-ti ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...