- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- CBS' 'Vegas,' CW's 'Beauty & the Beast' Earn High Buzz Scores
MediaDailyNews, Wayne Friedman - Friday, September 7, 2012
The biggest buzz for the upcoming fall season shows have CBS' "Vegas ...
- Consumer Buying Cautious, But Rising Online
Online Media Daily, Laurie Sullivan - Friday, September 7, 2012
Citi Research held a global call with analysts Friday providing updates ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Twitter Identifies Interests To Target Ads
Online Media Daily, Laurie Sullivan - Thursday, August 30, 2012
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaig ...
- comScore: iPad Users Skew Younger, Wealthier
Online Media Daily, Mark Walsh - Monday, August 6, 2012
New research from comScore shows iPad users skew more male, younger a ...
- The Whole Story: Beyond Second Screening
MediaDailyNews, Mike Bloxham - Thursday, August 2, 2012
The 2012 Olympics has become a field day for the tablet ...
- Mobile: Only As Good As Your Last Offering
On Media, Diane Mermigas - Sunday, July 29, 2012
The mobile interactive users companies are scrambling to attract can cause chao ...
- Smaller Video Companies Score Better In Streaming Services
MediaDailyNews, Wayne Friedman - Thursday, July 26, 2012
Many people may use big-name video service Netflix, but one study sa ...
- The Whole Story: Turn On, Chill Out And Eat Up
MediaDailyNews, Mike Bloxham - Thursday, July 26, 2012
Whichever platform you watch video on, there's a good chance you'll ...
- Consumers Sound Off About TV Blackouts
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Consumers seem ready to take action when it comes to more freque ...
- Consumer Spending Drops, Tech And Entertainment Hit Hard
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
A slight decline in global consumer confidence data could be a conce ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...
- Brand Match Calculates Consumer Preferences, Product 'Attraction'
MediaDailyNews, Erik Sass - Friday, June 8, 2012
What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "T ...
- Comedy Sites, Apps Increase Video Time
Online Media Daily, Gavin O'Malley - Tuesday, April 3, 2012
Despite its strong video presence, YouTube continues to trail rivals in k ...
- Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a bran ...
- Smartphones Don't Outpace Feature Phone Preferences
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Smartphones are on the rise, but don't count out feature phones. That ...
- Travel Sites On Facebook Deliver Mixed Results
Online Media Daily, Mark Walsh - Tuesday, February 14, 2012
A Compete study argues the number of Likes a brand collects v ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- Occupy Television: They Are the 4%
MediaDailyNews, Don Seaman - Friday, February 3, 2012
Even with TiVo, about 40% of TV is consumed live. But ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- Phones Produce More Consumer Photos, Video
Online Media Daily, Steve Smith - Thursday, December 22, 2011
The smartphone is proving to be a more widespread and serial disrupt ...
- Facebook, Google Apps Top Ranking Across Age Groups
Online Media Daily, Mark Walsh - Monday, December 12, 2011
Despite the generational divide often underscored by technology, new data from Niels ...
- Mobile Behavior Could Finesse Search Strategy
Online Media Daily, Laurie Sullivan - Friday, December 9, 2011
Mobile queries on tablets could support a cross-channel search and TV campai ...
- Year-To-Date: Consumers Spend Nearly $10B Shopping Online
Online Media Daily, Gavin O'Malley - Wednesday, November 23, 2011
For the holiday season-to-date, consumers have spent $9.7 billion online -- marki ...
- Estee Lauder Opens Beauty School on YouTube
VidBlog, Steve Smith - Friday, September 23, 2011
YouTube is not in need of more beauty tip videos, that ...
- Companies Need To Improve Mobile Load Times
Online Media Daily, Mark Walsh - Monday, September 19, 2011
Two years ago, technology performance firm Compuware issued study results showing mobi ...
- Global TV Stats Down, But U.S. Viewing On The Rise
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
A sweeping new report from tech firm Ericsson that studied viewing habi ...
- Advertisers: Parents Focus On Basics, Not Tech Items
MediaDailyNews, Steve McClellan - Wednesday, August 31, 2011
Research from Publicis Groupe's MediaVest shows that parents are much more focus ...