- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Frito-Lay, 'People' Team On Digital Effort
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
Over the course of the next few months, Lays will choose sele ...
- A Wake-Up Call
Online Media Daily, Lynne Capozzi - Monday, January 4, 2010
It's time for a wake-up call, media marketers: How open-source can op ...
- YouTube Unveils Tool To Connect News Organizations With Citizen Journalists
Online Media Daily, Laurie Sullivan - Tuesday, November 17, 2009
Google's YouTube Direct, a sort of virtual assignment desk, allows traditional ne ...
- Cisco Invests Millions In Grassroots Ad Campaign For Flip Video
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Do You Flip? Cisco wants to know. The company is unveiling ...
- Contact: Sometimes It Pays to Be a Grasshopper
Media Magazine, Julie Fleischer - Friday, May 1, 2009
As you may remember, Aesop's "the Ant and the Grasshopper" is ...
- Revenue-Share Model Turns Consumers Into Marketers
Online Media Daily, Laurie Sullivan - Friday, October 2, 2009
Peer2 has introduced a platform that pays members for spreading the wor ...
- Doritos Ups The Pot For Super Bowls Ad Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Frito-Lay is announcing today that it's adding some spice to what alrea ...
- Citizen Journalism Site Examiner.com Buys Rival NowPublic
Online Media Daily, Mark Walsh - Wednesday, September 2, 2009
Examiner.com is acquiring rival citizen journalism site NowPublic as it seeks ...
- Google Extends YouTube Partnership Program To Generate Revenue
Online Media Daily, Laurie Sullivan - Tuesday, August 25, 2009
Google reported Tuesday it will give the average Joe who creates a ...
- Digg This: Consumer Votes On Ads Lead To Higher CPMs
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 7, 2009
It doesn't take a genius to see that the Web is becomi ...
- YouTube Gets Local News
Around the Net In Online Marketing, Ross Fadner - Monday, August 3, 2009
...
- Microsoft Shuts Down Soapbox
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 22, 2009
Microsoft is shutting down Soapbox, its YouTube rival, the company said ...
- YouTube Myth Busters Short on Details
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 22, 2009
In a blog post titled "
YouTube Myth Busting," Google hit ba ...
- Viewers Going Gaga Over Makeup Videos On YouTube
Online Media Daily, Mark Walsh - Monday, July 20, 2009
Never heard of Michelle Phan? You may not be watching enough YouTub ...
- Charging YouTube Users for Uploads Won't Work
Around the Net In Online Marketing, Ross Fadner - Friday, July 17, 2009
YouTube may be our "national trove of free video," says Fast Company ...
- Generating CG Video Submissions
Online Media Daily, Gavin O'Malley - Wednesday, July 8, 2009
Over the next year, more than 40% of U.S. marketers -- twi ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consum ...
- YouTube Is Video Streamers' Choice, By Far
Research Brief, Jack Loechner - Friday, June 19, 2009
Overall online video usage in May, reported by Nielsen Online, shows th ...
- What's Holding Back Online Video Ad Spending?
Online Media Daily, Mark Walsh - Tuesday, June 16, 2009
Can Fred Figglehorn save online video? That's a question raised by t ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- Christmas Online Buzz
Research Brief, Jack Loechner - Monday, December 22, 2008
Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share ...
- The New Next: The Price of Loyalty
Media Magazine, Johanna Beyenbach, Paul Woolmington - Tuesday, December 2, 2008
The fact that it's important to reward consumers for being loyal ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Millennial Journalists Leading New Media Usage
Research Brief, Jack Loechner - Monday, November 24, 2008
While journalists across all age groups and beat assignments are rapidly adopti ...
- The Fractured Web Community Impacts Marketing Focus
Research Brief, Jack Loechner - Thursday, November 6, 2008
About 80% of the user generated content on the web, including commen ...
- From Breaking to Broken
Media Magazine, Catharine P. Taylor - Tuesday, April 15, 2008
The act of the old world embracing the newest of new med ...
- Women Would Sacrifice Almost Anything But Chocolate For Blogging
Research Brief, Jack Loechner - Friday, May 9, 2008
A recent release of a new social media benchmark study of mo ...
- Once the Horse has Left the Stable
Media Magazine, - Wednesday, September 30, 2009
There's an old maxim that says we always overestimate the changes ...