Commentary

Christmas Online Buzz

Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share of online buzz among the top game consoles, with 41.6 percent of messages between November 1st and December 9th. Wii and PlayStation ranked about evenly at No. 2 and 3.  

Share of Game Console Buzz

Game Console

Percent of Buzz

Xbox

41.6%

Wii

29.8

PlayStation

28.6

Source: Nielsen Online, BuzzMetrics

*Based on messages posted to all blogs between November 1 and December 9, 2008. Percentages are based on total number of messages mentioning at least one of the three consoles. 

Among selected gift ideas, TV-related terms dominated the buzz, with 52.5 percent of gift-related messages, followed by DVDs and toys.  

Share of Gift-Related Buzz (among selected topics)

Gift

Percent of Buzz

TV

52.5%

DVD

24.4

Toys

11.3

Laptop

8.4

GPS

3.4

Source: Nielsen Online, BuzzMetrics

Based on messages posted to all blogs between November 1 and December 9, 2008. Percentages are based on total number of messages mentioning at least one of the above gifts.

Top message boards citing messages with the word "coupon" or "coupons," are ranked here, showing "forums.slickdeals" as number one.

Top Message Boards ranked by Share of Messages Mentioning "Coupons" (Nov. 1, 2008 - Dec. 1, 2008)

Message Board

   http://forums.slickdeals.net

   http://www.fatwallet.com

   http://www.redflagdeals.com

   http://www.weightwatchers.com

   http://www.disboards.com

   http://messageboards.ivillage.com

   http://www.terismessageboard.com

   http://www.cheapassgamer.com

   http://boards.cruisecritic.com

   http://forums.gottadeal.com

Source: Nielsen Online, BuzzMetrics

For more information from NielsenOnline, please visit here.

 

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