- Which? Calls For Tougher Action On Nuisance Marketing Calls And Texts
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
Consumer watchdog Which? has urged the government, regulators and businesses to cla ...
- Excelling In the Age of Experience: Experiment, Have Passions, Be Annoying
MAD, John Ohara - Thursday, June 4, 2015
Welcome to the Age of Experience, where in a marketing and advertisi ...
- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2015
A potentially disruptive new technology developed by an Israeli start-up takes t ...
- Lawmakers Struggle With Data Breach Proposals
Daily Online Examiner, Katy Bachman - Friday, May 1, 2015
Last year was "the year of the data breach," with Target, Ho ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- Apple's New Watch Takes A Licking In New Horizon Media Survey
MAD, Larissa Faw - Friday, April 24, 2015
Nearly two in three people age 18-65 (62%) say they have ...
- FTC Says Retail Tracking Company Didn't Keep Privacy Promises
Daily Online Examiner, Wendy Davis - Thursday, April 23, 2015
Analytics company Nomi Technologies, which tracks consumers in retail environments, failed ...
- Issue For Brands: More Americans Say 'Meh' To Earth Day
MAD, Larissa Faw - Wednesday, April 22, 2015
Celebrated on April 22 since 1970, the day appears to be losi ...
- Californians Act And Think Greener Than Other Americans
MAD, Larissa Faw - Wednesday, April 22, 2015
That's according to the latest DDB Life Style Study. More than o ...
- Dentsu Aegis Acquires Forbes Consulting Group
MAD, Steve McClellan - Wednesday, April 15, 2015
The acquisition of will bring Forbes' patented suite of applied neuroscience method ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Retailers Have A Twelve-Minute Opportunity To Make A Sale
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Brands have just 12 minutes to win over consumers and usher th ...
- Fox Named VP, Digital For Consumer Reports
MediaDailyNews, Fern Siegel - Monday, April 6, 2015
A former Reuters executive was named vice president, digital for Consumer Report ...
- Consumer Confidence On The Rise
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
GfK's UK Consumer Confidence Index has increased three points this month ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- CMOs Focus More On Tech To Automate Media Decisions
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2015
Blake Cahill, global head of digital and social marketing at Philips, manag ...
- Mississippi AG Appeals Order Blocking Google Investigation
Daily Online Examiner, Wendy Davis - Tuesday, March 24, 2015
Mississippi Attorney General Jim Hood has appealed an injunction that temporarily prohibi ...
- SMG's Global Expansion Plans For Audience Research Platform
MAD, Larissa Faw - Friday, March 20, 2015
The proprietary "consumer knowledge" platform combines media usage data in context wi ...
- FTC To Tackle Cross-Device Targeting
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
The Federal Trade Commission will hold a workshop in November examining priva ...
- Britons Are Switching Off Brands Which Bombard Them
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Over half (57%) of consumers are actively taking steps to avoid bran ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Social Commerce Poised For Disruption: If You Can Beat 'Em, Joinem
The Social Graf, Erik Sass - Wednesday, March 11, 2015
After disrupting -- or at least discomfiting -- the traditional retail industry,t ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- Privacy 'Bill Of Rights' Faces Attack From All Sides
PolicyBlog, Wendy Davis - Tuesday, March 3, 2015
The White House's proposed privacy bill of rights, which dropped late Frid ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
Mobile Insider, Matt Asay - Thursday, February 19, 2015
If companies want to be in the top tier -- the ...
- Sideswipes: Data, The Way You Know It, Is Dead
MediaDailyNews, Katie Meier - Tuesday, February 10, 2015
Data as we've known it is about constructing consumers out of number ...
- Consumer Confidence On The Rise
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
The morale of the British consumer hit a five-month high in Janua ...