- Consumers Say Ads Are Now Less Informative About Products
MAD, Larissa Faw - Monday, January 26, 2015
The percentage of Americans who say advertising helps them learn about produc ...
- Most Consumers Don't Want Customer Service Via Social Media
The Social Graf, Erik Sass - Tuesday, January 20, 2015
Not so long ago, you would routinely hear predictions that social med ...
- This Ad Guy Wants You To Sniff Your Brand's Butt
Mediapsssst, Richard Whitman - Sunday, January 18, 2015
In perhaps the strangest manner ever, Connect Marketing Owner Clint Powell ...
- Algorithm Uses 'Likes' To Understand Personalities
Around the Net In MAD London, Sean Hargrave - Wednesday, January 14, 2015
Computers can read individuals as well as their partner and better th ...
- DMA Supports White House's Push For Data-Breach Law
PolicyBlog, Wendy Davis - Monday, January 12, 2015
President Obama's call for a national data breach notification law is bei ...
- Three In Four Campaigns Underperformed Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Three-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- Is Google Getting A Warning From Tesco?
London Blog, Sean Hargrave - Thursday, January 8, 2015
Google just might want to look at the Tesco story. Its demi ...
- Consumers Slow To Take Up Wearables
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
Consumers will be slow to warm to wearable technology in 2015 wi ...
- Top New Year's Resolutions For 2015 Focus On Money And Health
MAD, Larissa Faw - Tuesday, January 6, 2015
Many admit they don't believe in the strength of their own resolv ...
- Consumers Favor 'Green' Companies, No Matter Why They Are Green
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2014
Three in five Americans say they will make a New Year's resoluti ...
- Consumer Confidence Takes A Dip In December
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Consumers will not gift retailers with a "festive bounce" as consumer confiden ...
- UK Retailers See A Festive 'Black Friday' Sales Lift In November
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
UK retail sales grew at their fastest rate in more than ...
- Asda Claims UK Consumers Better Off This Christmas
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Families are marginally better off this year than last, Asda has claim ...
- Lidl Still Has To Work Hard To Change Customer Perceptions
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Lidl has launched several initiatives to convince people of the quality ...
- Frequent Sharers Not Representative of Customers
The Social Graf, Erik Sass - Tuesday, December 9, 2014
While market researchers have identified social media as a potential treasure tro ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...
- Black Friday The No. 1 Day For Consumer Fraud
SearchBlog, Laurie Sullivan - Monday, November 24, 2014
Black hat online search marketing and traffic fraud can cost brands millio ...
- Macy's Adds Visual Search, Image Recognition To Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Online shopping typically begins with a search. Macy's has rolled out ...
- Mobile Payments Will Reach $142 Billion in 2019
MoBlog, Erik Sass - Tuesday, November 18, 2014
It's no surprise that mobile payments are set to almost triple ov ...
- Consumers Don't Trust Brands On Contact Consent
Around the Net In MAD London, Sean Hargrave - Friday, November 14, 2014
The 10th Marketing Gap study by fast.MAP shows a wide disparity betwe ...
- Consumers Confused By Blurred Line Between Editorial And Native
Around the Net In MAD London, Sean Hargrave - Friday, November 14, 2014
The divide between editorial and advertorial content is not clear enough, accordi ...
- More Research Shows Mobile Looms Large In Holiday Shopping
MoBlog, Erik Sass - Wednesday, November 12, 2014
This week brought more research suggesting that mobile will play a bigg ...
- FTC Asks Court To Let Cybersecurity Case Against Wyndham Proceed
Online Media Daily, Wendy Davis - Friday, November 7, 2014
Wyndham Hotel's failure to use "reasonable" security measures to prevent hackers fr ...
- Rosetta Names Eric Healy CEO
MAD, Larissa Faw - Wednesday, November 5, 2014
Healy succeeds Tom Adamski, who in September was appointed CEO of Razorfi ...
- Forrester, BrandKeys Predict Increases In Holiday E-Commerce
Marketing Daily, Sarah Mahoney - Monday, November 3, 2014
Forrester Research is forecasting a $10 billion jump in online spending th ...
- Walmart, Amazon, Best Buy Jump The Holiday Clock
Marketing Daily, Sarah Mahoney - Friday, October 31, 2014
Retailers aren't waiting around for Black Friday to get the season starte ...
- Consumers Adopt 'Wait And See' Approach On Big Purchases
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
The latest figures from GfK's consumer confidence index show that propensity ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Making Viewability Mandatory: Real-Time With Clearstream's Mandelbaum
RTBlog, Tyler Loechner - Thursday, October 30, 2014
This is "must-see TV." It's truly "mandatory viewing." Those phrases do n ...
- Nielsen Predicts 1.9% Rise In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
Across all groups and demographic levels, people say they intend to ...