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Lidl Still Has To Work Hard To Change Customer Perceptions

Lidl has launched several initiatives to convince people of the quality of its produce, including a pop-up restaurant in London. Marketing director Arnd Pickhardt says there is still more work to be done to convince people that good quality doesn't have to be expensive. The pop-up restaurant was just one of a number of initiatives that Lidl has run aimed at "surprising" people with its products. Its original #LidlSurprises launched in August showed people trying products at a market that was selling Lidl goods, while its Christmas campaign focused around a Christmas dinner.

Read the whole story at Marketing Week »

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