Around the Net
Consumers Don't Trust Brands On Contact Consent
- Marketing Week, Friday, November 14, 2014 8:43 AM
The 10th Marketing Gap study by fast.MAP shows a wide disparity between consumers' attitudes and what marketers believe they think. The biggest concerns relate to companies keeping promises when seeking permission to use contact details. Two-thirds of consumers are very concerned and 17% are fairly concerned that companies won't keep their promises. They also worry about companies passing on details, with 68% very concerned and 17% fairly concerned.
