The 10th Marketing Gap study by fast.MAP shows a wide disparity between consumers' attitudes and what marketers believe they think. The biggest concerns relate to companies keeping
promises when seeking permission to use contact details. Two-thirds of consumers are very concerned and 17% are fairly concerned that companies won't keep their promises. They also worry about
companies passing on details, with 68% very concerned and 17% fairly concerned.
Read the whole story at Marketing Week »