- Retargeters: The Truth Is Out - We All Hate You
London Blog, Sean Hargrave - Monday, October 27, 2014
It's the most annoying part of digital marketing. Look up a produ ...
- Rosetta Names Drew Kurth Partner For Consumer Products, Retail Industry Group
MAD, Larissa Faw - Thursday, October 23, 2014
Publicis Groupe customer engagement agency Rosetta continues to beef up its executi ...
- Experts Project Virtual Reality, Seamless Video For Gigabit Internet
Mobile Marketing Daily, Mark Walsh - Thursday, October 9, 2014
Immersive virtual reality, meeting others via a video "telepresence" and hyper-personalized interactio ...
- Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Marketers need to ensure they bring clarity to communications around data marketi ...
- Brand Advocates Are Plentiful, Knowledgeable
Marketing Daily, Aaron Baar - Monday, September 29, 2014
"They're not zealots in any way," Needle president and COO Scott Pulsiph ...
- 37.5 Million Brand Advocates Among Us
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
A study released Monday from Needle estimates the number of U.S. adul ...
- As The Wind Blows, So Does Your Mobile RTB Campaign
RTBlog, Tyler Loechner - Tuesday, September 16, 2014
Marketers can get rather creative with targeting parameters, but still some ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- Google Acquires Gecko Design, Opens Wider Door To Hardware Design, Semiconductor Manufacturing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 25, 2014
Google has moved to secure product-design capabilities for its research X L ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
Real-Time Daily, Ranjith Kumaran - Tuesday, August 12, 2014
With the Internet of Things (Everything) bearing down on retailers (and everyone ...
- Advocates, IAB Weigh In On Privacy 'Bill Of Rights'
PolicyBlog, Wendy Davis - Tuesday, August 5, 2014
A coalition of advocacy groups are reiterating their call for a priva ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- "Canvas Fingerprinting" Comes Under New Scrutiny
Around the Net In Media, Gavin O'Malley - Tuesday, July 22, 2014
A new research paper is drawing a lot of negative attention ...
- American Spending Trends Signal Rising Confidence
Research Brief, Jack Loechner - Friday, July 18, 2014
According to the results of The Harris Poll of U.S. adults survey ...
- For Most Consumers, Purchase Decisions Not Tied To Sustainability
MAD, Steve McClellan - Wednesday, July 16, 2014
That's according to a new global study by Accenture and Havas Med ...
- Amazon Should Take Cue From Apple In Dispute Over In-App Charges
MoBlog, Mark Walsh - Friday, July 11, 2014
The Federal Trade Commission dropped the hammer on Amazon Thursday, accusing t ...
- Search, Beacon, And When To Click On The Light
SearchBlog, Laurie Sullivan - Friday, July 11, 2014
Timing is everything. Build a loyalty program now, and by the ti ...
- Americans Becoming Self-And-Spend Centered
Research Brief, Jack Loechner - Thursday, July 10, 2014
Renewed consumer spending is in line with pre-recession trends and consumer optimi ...
- Intuit Introduces B-to-C Strategy For B-to-B Campaign
MAD, Larissa Faw - Thursday, June 26, 2014
Earlier this year, Intuit and Piston introduced a test campaign that weav ...
- American Consumer Spending Passes $10 Trillion, Future Looks Rosy
Research Brief, Jack Loechner - Thursday, June 5, 2014
According to Mintel's American Lifestyles 2014, renewed consumer spending is in li ...
- Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when ...
- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...
- Shopping Cart Abandonment and Recovery
Research Brief, Jack Loechner - Thursday, May 22, 2014
According to a recent Whitepaper from Bronto data analysis, all online retaile ...
- Omelet, Healthy Concepts, Hatch Organic Food Brand Betsy's Best
MAD, Larissa Faw - Wednesday, May 14, 2014
Omelet, the LA-based agency, is contributing capital and strategic branding and marketi ...
- Microsoft Opens Miami Innovation Center Connecting With Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 2, 2014
Microsoft said Friday that it will open in Miami its first Innovati ...
- FCC Chairman Defends Pay-For-Play Proposal
PolicyBlog, Wendy Davis - Wednesday, April 30, 2014
Federal Communications Commission Chairman Tom Wheeler continues to insist that his late ...
- Online Batters Bricks
Research Brief, Jack Loechner - Wednesday, April 30, 2014
According to the Anthem Marketing Solution's semiannual market basket analysis of in-sto ...
- Cross-Screen Or Bust
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
I wrote about the ad tech industry's push toward "omni" just o ...
- In-Store Assistance? Shoppers Take Mobile over Salespeople
MobileShopTalk, Chuck Martin - Monday, April 28, 2014
When it comes to reaching mobile shoppers, many retailers may be missi ...