A new research paper is drawing a lot of negative attention to AddThis and its “canvas fingerprinting” technology. The paper -- from researchers at Princeton University and KU Leuven
University in Belgium -- claims that the online ad company is behind 95% of the consumer tracking technology, which is extremely difficult to block. “They can’t be prevented by using
standard Web browser privacy settings or using anti-tracking tools, such as AdBlock Plus,” according to a joint report from ProPublica and Mashable. The reports coincides with the release of
Privacy Badger -- a tool from the Electronic Frontier Foundation aimed at helping people block fingerprinting.
Read the whole story at Programmable Web »
