- Forget about Mommy: Determining What Motivates Women
MAD, Lauren Kreisberg - Thursday, April 24, 2014
Mother's Day is just around the corner and marketers rightly fear missi ...
- Comcast To Sell Millions Of TWC Subscribers To Charter
MediaDailyNews, Wayne Friedman - Monday, April 21, 2014
Although Comcast has seemingly beat out Charter Communications when it comes ...
- General Mills Terms Limit Consumers' Legal Rights
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Mills has added language to its website notifying consumers that th ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Saatchi Appointed To Establish FSA As Consumer Champion
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
M&C Saatchi and Saatchi Masius have been selected to help the n ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
When Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- TV Making Second Screens Work For it
RTBlog, Tyler Loechner - Friday, March 21, 2014
The real-time nature of today's consumers has lent itself to programmatic ...
- Brands Could Capitalize On Google's Money Machine Printing Press
SearchBlog, Laurie Sullivan - Tuesday, March 18, 2014
Most CEOs spend many waking minutes thinking about industry challenges and h ...
- Yahoo Search Integrates Yelp Ratings
SearchBlog, Laurie Sullivan - Thursday, March 13, 2014
Local query results and content from neighborhood stores have become the foc ...
- Literally, A Picture IS Worth More Than a Thousand Words
Research Brief, Jack Loechner - Wednesday, March 5, 2014
Traditional wisdom gave marketers three seconds to capture the consumer's eye ...
- Digilant Survey Finds Online V-Day Shoppers Dig Rock Music, Apple Gadgets
Bay State Blog, Val Brickates Kennedy - Friday, February 14, 2014
Most online Valentine's Day shoppers are sweet on rock music, hiking a ...
- 'Always' Approaches Half: 48% Now Connected All The Time
RTBlog, Joe Mandese - Friday, February 14, 2014
By at least one measure, nearly half of all consumers say th ...
- "eat mor chikn" Only Making Slight Dent
Research Brief, Jack Loechner - Friday, January 31, 2014
New research from Mintel shows that 39% of beef and other r ...
- Millennials Pushing Marketers to Rethink
Research Brief, Jack Loechner - Tuesday, January 28, 2014
Boston Consulting Group (BCG) research, reported by Christine Barton, Lara Koslow a ...
- Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy
MAD, Steve McClellan - Thursday, January 23, 2014
Writing in The World Post, Sorrell said marketers have to embrace "opt-i ...
- Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
MAD, Steve McClellan - Thursday, January 23, 2014
Technology could be part of the problem, according to Mindshare's "Culture Vultur ...
- Auto Shoppers Tune Into Digital Pitches
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
The IAB's "Digital Influence on Auto Intenders" study finds that 21% ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digital ...
- Microsoft Trumps Apple As Most Trusted Brand
Marketing Daily, Laurie Sullivan - Monday, January 6, 2014
A Forrester Research study released Monday suggests that Microsoft's innovative consumer technolo ...
- Consumers Using Multiple Channels To Make Purchases Are More Satisfied
Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2014
Customer satisfaction is one way to predict the likelihood that a consum ...
- Amazon Opposes Actress' Bid To Revive Privacy Lawsuit
Online Media Daily, Wendy Davis - Monday, January 6, 2014
Amazon is asking an appellate court to uphold a decision clearing t ...
- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definitio ...
- Despite Social Nets, People Focus On Small, Intimate Connections
Real-Time Daily, Gavin O'Malley - Monday, January 6, 2014
From consumers' collective mobile fixation to social networks that specialize in everythi ...
- Segmenting Is For The Drones
Marketing Daily, Michael Caccavale - Thursday, January 2, 2014
It was the Sunday before Cyber Monday -- a day in whi ...
- Fourteen Trends To Help Re-Create 2014
Marketing Daily, Robert Passikoff - Wednesday, December 18, 2013
Here are 14 critical trends to help marketers re-create their own futur ...
- Smartphone Users Willing To Pay For Privacy, Report Says
PolicyBlog, Wendy Davis - Tuesday, December 17, 2013
Online companies that collect data from consumers often argue that doing ...
- B2B Marketers Get In The Attribution Game In 2014
Marketing Daily, Jeff Zwelling - Monday, December 16, 2013
This was the year in which business-to-consumer marketers became cheerleaders for attributio ...
- Consumers Are Becoming Fed Up With Technology And Change
MAD, Steve McClellan - Thursday, December 5, 2013
JWTIntelligence's new trend report forecasts a major consumer backlash in 2014. Priva ...
- Hispanics Shop Online More Than General Population
Online Media Daily, Erik Sass - Tuesday, December 3, 2013
U.S. Hispanics over-index in a number of key digital behaviors, showing themselv ...