- Come Back Soon - Articles Remain In Your Cart
SearchBlog, Laurie Sullivan - Monday, December 2, 2013
My fiance spent about a month searching online for a desk a ...
- Moving On From ROI To ROE - A Return On Empathy
Marketing Daily, Mark Ingwer - Friday, November 22, 2013
Innovations in the neurosciences and developments in social media have revealed th ...
- Ouch! Many Americans Liken Holiday Shopping To Having A Tooth Pulled
MAD, Steve McClellan - Wednesday, November 20, 2013
And around the world, about one-third of shoppers would "out-source" the cho ...
- Premium Drives Dating, Music Engagement, Revs
Marketing Daily, Karl Greenberg - Tuesday, November 19, 2013
At the Mapping Mobile Conference, panelists spoke about everything from consumer resear ...
- Early Holiday Shoppers' Preview Of The Future
Marketing Daily, Jim Lucas - Tuesday, November 19, 2013
Early holiday shoppers provide a window into how shopping strategies are evolvin ...
- FTC Names Privacy Expert As Chief Technologist
PolicyBlog, Wendy Davis - Tuesday, November 19, 2013
Signaling its continuing interest in online privacy, The Federal Trade Commission h ...
- Univision, HSN Unveil Boutique Univision
MediaDailyNews, Erik Sass - Thursday, November 14, 2013
Univision has formed a partnership with HSN called "Boutique Univision, una tien ...
- Millennials Point Toward Mobile-First Future
Online Media Daily, Gavin O'Malley - Wednesday, November 13, 2013
Recognized as the canaries in the digital media coal mine, millennials' te ...
- Nurturing Brand Advocates: The Untapped Earned Media Opportunity
Marketing Daily, Jessica Thorpe - Friday, November 8, 2013
Consumers are now empowered with the ability to share their experiences wi ...
- Consumers Know Their Data Value, Demand Brand Rewards
Online Media Daily, Gavin O'Malley - Thursday, November 7, 2013
From shopping histories to demographic details, average consumers now understand the val ...
- Internet Association Sides With Airbnb In NY Privacy Battle
PolicyBlog, Wendy Davis - Friday, November 8, 2013
An attempt by New York's Attorney General to obtain data about Airbnb ...
- Resonate's Analytics Helping Agencies Answer Why Consumers Act
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Resonate, a real-time analytics provider, is expected to Wednesday announce the availabili ...
- No More Surveys: New Tool Offers Real-Time Consumer Insights
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Data and analytics provider eXelate is expected to Tuesday announced the availabili ...
- Teen Spending Slows; Browsing More on Mobile
Research Brief, Jack Loechner - Monday, October 28, 2013
According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consum ...
- Affluents Spending More Online This Year
Marketing Daily, Karl Greenberg - Thursday, October 24, 2013
Brands that speak to affluent Americans are getting a healthy response a ...
- 'Fragmentation' Isn't A Marketer's Most Pressing Connection Issue
RTBlog, Tyler Loechner - Wednesday, October 23, 2013
I once tried to describe the programmatic ecosystem to a non-advertiser ...
- Simulmedia Adds Nielsen Data To Sell Cable TV Ad Inventory
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
Simulmedia continues to add more consumer purchase-related TV viewing data to broad ...
- High Income Shoppers Do Dollar Stores
Research Brief, Jack Loechner - Friday, October 18, 2013
According to new research from Mintel, Dollar stores are popping up a ...
- Better Understanding Shopping Cart Abandonment
Research Brief, Jack Loechner - Tuesday, October 15, 2013
According to Bronto Software and Magento, partnered with Ipsos, online shoppers ca ...
- Kantar Media Debuts TV Metrics Service
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Media researcher Kantar Media is starting a new TV audience measurement servi ...
- What Is Your Personal Data Worth?
Marketing Daily, TJ Person - Tuesday, October 8, 2013
Typical desired demographic information has surpassed gender, age, and income level, a ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Resear ...
- Barilla's 'Misleading Ads' Complaint Tossed By NAD
MAD, Steve McClellan - Tuesday, October 1, 2013
Tough month for Barilla as ad body denies a claim that ...
- B2B Marketers Need To Step Up Emotional Connections
Online Media Daily, Laurie Sullivan - Friday, September 27, 2013
Emotional connections are much more "intense" for business-to-business clients compared with B2 ...
- Advertisers Are People Too
MAD, Brian Wieser - Friday, September 27, 2013
While consumer trends are worth assessing in a general and very long-te ...
- Consumers Desperate For More Personalization During Purchase
Online Media Daily, Gavin O'Malley - Thursday, September 26, 2013
Consumers are craving more personalized, less siloed shopping experiences and could ...
- Digital Media, Technology Spend To Hit $1 Trillion This Year
Online Media Daily, Mark Walsh - Tuesday, September 24, 2013
Consumer spending on digital media content and technology is expected to gr ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Lexus Lets Consumers Be Creative: Real-Time Suggestions To Determine Content Of Live Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal a ...
- NTIA Seeks Rule Requiring Carriers To Unlock Cell Phones
PolicyBlog, Wendy Davis - Tuesday, September 17, 2013
The National Telecommunications and Information Administration today formally asked the the Feder ...